Born: 1955

Education: Universidad Autónoma de México; California College of the Arts, San Francisco, California; Art Center College of Design, Pasadena, California

Currently resides: Pasadena, California

Selected honors: President, AIGA Los Angeles; member of Quórum (The Design Council of Mexico)

Teaching: Art Center College of Design, Pasadena, California

Agustin Garza has been active and influential in the design community for over 25 years. His firm, Garza Group Communications, is a leader in the field of intercultural communications, with a focus on strategic branding, position, and marketing communications in the U.S. and internationally.

Founded in 1987, Garza Group provides services for corporate, real estate/ destination, and consumer product clients, including the cities of Los Angeles and Mexico City, Jones Lang LaSalle, Catellus Development Corporation, American Express, Reichmann International, and Adheva.

Garza Group is known for effective branding solutions for cities and travel destinations, including the highly successful “See My LA” campaign that positioned Los Angeles locally and abroad, as well as some of Mexico City’s most compelling cultural tourism promotions. The firm’s pioneering marketing campaign for the 1991 Mexico Eclipse became Mexico’s first integrated advertising campaign to enter the permanent collection of the National Library of Congress.

Agustin Garza was born and raised in Mexico City. He has taught Communication Design at Art Center College of Design for over a decade and was a founding professor of the school’s European campus. Mr. Garza is the current president of the Los Angeles chapter of AIGA and a member of Quórum (The Design Council of Mexico).