Catalog Covers of UCLA Extension
Masters of Graphic Design
Lee Clow | Fall 1998

Born: 1942

Education: Santa Monica College, CSU Long Beach

Currently resides: Los Angeles

Selected honors: Member, One Club Hall of Fame, Art Directors Hall of Fame, and the Museum of Modern Art’s Advertising Hall of Fame; 1997 Creative Executive of the Year, USA Today

Lee Clow came to prominence as the creative director of Chiat\Day, an agency that has grown to be one of the ten largest networks in the world. TBWA\Chiat\Day was voted 1997 Agency of the Year by USA Today, Adweek, Advertising Age, Shoot Magazine, and Advertising Age’s Creativity.

Currently, Mr. Clow is the chairman/chief creative officer of TBWA Worldwide. Under his leadership, TBWA\ is without dispute, one of the most innovative agency networks in the world.

To Lee Clow, advertising isn’t so much a business as it is an art form. Every campaign is an opportunity to express a company’s point of view in the most engaging, imaginative, and artistic way possible. Where others try to bulldoze consumers into submission with hard-sell tactics, he goes through another door with messages that entertain, thrill, and delight—from Apple Computer and a spot called “1984” (considered by advertising insiders to be one of the best commercials ever made); to Nike and the introduction of “Air Jordan;” to Energizer and the invention of the Energizer Bunny; to Nissan and the “Shift_” campaign; to Taco Bell and its Chihuahua; and back to Apple, inviting the public to “Think different.”

Designer Lee Clow
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