Establishing a Successful Business

MGMT X 497.615
Designed for business owners and decision-makers, this course dives into business models and strategies that equip companies to thrive and reach the next level of success.
READ MORE ABOUT THIS COURSE
Hybrid
Starting at $765.00
As few as 11 weeks
4.0 Credits

What you can learn.

  • Complete a competitive analysis of your business landscape
  • Define and articulate your unique value and selling advantage
  • Identify target audience and customer base
  • Develop a strategy and business model that anticipates competition and situates your business to reap financial rewards

About this course:

The key to reducing the risks and increasing the chances of success in business is to develop a business model that delivers unique value. To accomplish this you must be able to objectively analyze the competitive landscape and innovate and articulate your unique value so you can implement a strategy and anticipate the financial rewards. This course examines the essential elements of success. Designed for business owners, key executives, managers, and those developing a business, the course teaches participants how to define a business model and strategy that equips their company to thrive, even in intensely competitive industries. Topics include competitive analysis, creating and defining a unique selling advantage, identifying the customer, and honing a strategy. Real-world situations are used for examples of application. Participants leave with the tools to develop a business model and strategy that creates value and allows them to work on their business instead of for their business.

Winter 2019 Schedule

Hybrid courses utilize a combination of in-person classroom meetings and online meetings.

Available
-
Thursday
Instructor: C. Scott Hindell
364539
Fee:
$765.00
56 days left. Enroll by Jan 10, 2019
See Details
Notes

Enrollment limited; early enrollment recommended. Enrollment deadline: January 23, 2019. Internet access required. Materials required.

Refund Deadline
No refunds after January 23, 2019
Course Requirements
Course syllabus not yet available
Internet access required.
(Optional) Knowing a Winning Business Idea When You See One by W. Chan Kim and Renée Mauborgne
(Optional) Creating New Market Space by W. Chan Kim and Renée Mauborgne
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 10, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Online
Thu Jan 17, 2019
12:00AM - 11:59PM
Online
Thu Jan 24, 2019
12:00AM - 11:59PM
Lecture
Thu Jan 31, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Lecture
Thu Feb 7, 2019
6:30AM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Online
Thu Feb 14, 2019
12:00AM - 11:59PM
Lecture
Thu Feb 21, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Online
Thu Feb 28, 2019
12:00AM - 11:59PM
Lecture
Thu Mar 7, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209
Online
Thu Mar 14, 2019
12:00AM - 11:59PM
Lecture
Thu Mar 21, 2019
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 209

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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