Fundraising Strategy and Donors
PUB PLC X 432
The third segment in UCLA Extension’s Fundraising Specialization, this course examines strategies for specific fundraising and donors.
What you can learn.
- Learn to appreciate how effective fundraising begins with a strategy that integrates an organization’s mission, work, and story, while targeting specific types of donors and gifts
- Explore donor prospecting in detail, with attention paid to research and database tools
- Compare differences between individual and corporate donors, foundation grants, major gifts, and planned gifts