Fundraising Strategy and Donors
PUB PLC X 432
The third segment in UCLA Extension’s Fundraising Specialization, this course examines strategies for specific fundraising and donors.
Fall
What you can learn.
- Learn to appreciate how effective fundraising begins with a strategy that integrates an organization’s mission, work, and story, while targeting specific types of donors and gifts
- Explore donor prospecting in detail, with attention paid to research and database tools
- Compare differences between individual and corporate donors, foundation grants, major gifts, and planned gifts
About this course:
Effective fundraising begins with a strategy that integrates an organization’s mission, work, and story while targeting specific types of donors and gifts. This course examines strategies for specific fundraising and donors. Donor prospecting is discussed in detail, with attention paid to research and database tools. The differences between individual and corporate donors, foundation grants, major gifts, and planned gifts are discussed.
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