Getting the Gift

PUB PLC X 433

The final module in UCLA Extension’s Fundraising Specialization, this course covers of the art of the ask and what comes after.

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What you can learn.

Explore the major gift cycle of prospect management, cultivation, closing, and stewardship
Examine annual giving and direct response strategies including direct mail, crowdfunding, and social media campaigns
Identify donor stewardship and other forms of engagement, including events and volunteer management

About this course:

This course covers the art of the ask and what comes after. The major gift cycle of prospect management, cultivation, closing, and stewardship is discussed. Next we investigate annual giving and direct response strategies including direct mail, crowdfunding, and social media campaigns. Donor stewardship and other forms of engagement, including events and volunteer management, are discussed.