Getting the Gift
PUB PLC X 433
The final module in UCLA Extension’s Fundraising Specialization, this course covers of the art of the ask and what comes after.
What you can learn.
- Explore the major gift cycle of prospect management, cultivation, closing, and stewardship
- Examine annual giving and direct response strategies including direct mail, crowdfunding, and social media campaigns
- Identify donor stewardship and other forms of engagement, including events and volunteer management