Getting the Gift
PUB PLC X 433
The final module in UCLA Extension’s Fundraising Specialization, this course covers of the art of the ask and what comes after.
Online
Starting at $900.00
As few as 11 weeks
4.0 Credits
What you can learn.
- Explore the major gift cycle of prospect management, cultivation, closing, and stewardship
- Examine annual giving and direct response strategies including direct mail, crowdfunding, and social media campaigns
- Identify donor stewardship and other forms of engagement, including events and volunteer management
About this course:
This course covers the art of the ask and what comes after. The major gift cycle of prospect management, cultivation, closing, and stewardship is discussed. Next we investigate annual giving and direct response strategies including direct mail, crowdfunding, and social media campaigns. Donor stewardship and other forms of engagement, including events and volunteer management, are discussed.
Spring 2019 Schedule
These courses are fully online, and there are no in-person classroom meetings.
See Details
Notes
Enrollment limited to 25 students. Visitors not permitted. Enrollment deadline: April 5, 2019. No refund after April 5, 2019. Internet access required. Materials required.
Refund Deadline
No refunds after April 5, 2019
Course Requirements
Internet access required to retrieve course materials.
Book:
The Seven Faces of Philanthropy
by Russ Alan Price and Karen Maru File
ISBN 0787960578
Book:
Asking
by Jerold Panas
ISBN 1889102498
Contact Us
This course applies towards the following certificates & specializations…
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