Special Events Planning
COMM X 435
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Learn how to produce special events to convey a specific message or secure recognition and reputation of a company, organization, product or program. Participants develop an event plan as part of an in-class project.
What you can learn.
- Gain a broad overview of basic marketing concepts and action plans critical to successful event coordination
- Define a target audience and its needs, theme and concept development, and timeline management
- Learn to establish a budget and set objectives
- Develop an event plan as part of an in-class project
About this course:
Designed for those interested in planning special events of all sizes for either public relations or fundraising outcomes, this two-day overview examines how special events, produced to gain favorable media attention, convey a specific message or secure recognition can significantly contribute to the image and reputation of a company, organization, product, or program. Participants gain a broad overview of basic marketing concepts and action plans critical to successful event coordination. Topics include getting started; setting objectives; defining a target audience and its needs; establishing a budget; theme and concept development; timeline management; catering; securing entertainment; cost-saving tips; and staying on track through administration/finance, facility/site coordination, arrangements/programming, graphics/printed collateral, and publicity. Students develop an event plan as an in-class project.