Special Events Planning

COMM X 435

Learn how to produce special events to convey a specific message or secure recognition and reputation of a company, organization, product or program. Participants develop an event plan as part of an in-class project.

READ MORE ABOUT THIS COURSE

What you can learn.

  • Gain a broad overview of basic marketing concepts and action plans critical to successful event coordination
  • Define a target audience and its needs, theme and concept development, and timeline management
  • Learn to establish a budget and set objectives
  • Develop an event plan as part of an in-class project

About this course:

Designed for those interested in planning special events of all sizes for either public relations or fundraising outcomes, this two-day overview examines how special events, produced to gain favorable media attention, convey a specific message or secure recognition can significantly contribute to the image and reputation of a company, organization, product, or program. Participants gain a broad overview of basic marketing concepts and action plans critical to successful event coordination. Topics include getting started; setting objectives; defining a target audience and its needs; establishing a budget; theme and concept development; timeline management; catering; securing entertainment; cost-saving tips; and staying on track through administration/finance, facility/site coordination, arrangements/programming, graphics/printed collateral, and publicity. Students develop an event plan as an in-class project.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm
Keep up to date on the latest news and offerings in Fundraising

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning