Strategic Product Management: Discover, Define, Design

MGMT 837.7

Practice the skills needed to assess a product idea and design a product.

What you can learn.

Discover and evaluate an idea based on market competition, fit, and revenue
Define product requirements for a real world technology product
Design wireframes and user flows for the product to prepare for the build process

About this course:

This foundational course prepares students for a career in product management. The lectures within this course cover an introduction to the strategic side of product management. We explore common tools for design and analysis, discuss how to form a product vision, determine who will use your product, and define metrics for product success. Students learn a preliminary introduction to product theory and concepts, software development frameworks, and the product lifecycle. Coursework involves practicing the skills needed to assess a product idea and design a product.