Strategic Product Management: Discover, Define, Design

MGMT 837.7

Practice the skills needed to assess a product idea and design a product.

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What you can learn.

  • Discover and evaluate an idea based on market competition, fit, and revenue
  • Define product requirements for a real world technology product
  • Design wireframes and user flows for the product to prepare for the build process

About this course:

This foundational course prepares students for a career in product management.  The lectures within this course will cover an introduction to the strategic side of product management.  We will explore common tools for design and analysis, discuss how to form a product vision, determine who will use your product, and define metrics for product success.  Students will learn a preliminary introduction to product theory and concepts, software development frameworks, and the product lifecycle.  Coursework will involve practicing the skills needed to assess a product idea and design a product.

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Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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