The General Business Studies with Concentration in Advertising program curriculum is a total of 36 units, consisting of:
- 20 units of elective coursework in the business management discipline (MGMT X 1-199 and 400-499)*
- Additional 16 units of elective coursework focused in advertising
- One required ethics course or seminar
Courses are typically four units each, but can vary. An average student may take a total of nine courses, plus one required ethics course/seminar, to complete this program.