certificate

Strategic Branding and Public Relations

Get cutting-edge skills in public relations and brand management, and improve your written, verbal, and digital communication.

This program is perfect for...

  • Individuals who want to develop the skills needed to communicate on behalf of a brand, organization, celebrity, entertainment property, or a social/political cause
  • Sales personnel and organizational planners who craft press releases, executive presentations, and responses to regulators
  • Individuals responsible for public relations, marketing, advertising, corporate, community, and media relations
  • Business owners desiring increased knowledge in managing their company's persona

What you can learn.

  • Effective and persuasive communications skills for public relations
  • Fundamentals of brand management, strategy, and public relations
  • Best practices in working with the media
  • Crisis management and communications

What our students say about our certificates.

What our certificates have done for our students.

85%

feel a certificate helped them enhance their careers

1 in 4

received a salary increase after starting a certificate program

50%

switched careers after completing a certificate program

85%

recommend a certificate program to others

Source: UCLA Extension Certificate Graduates Survey

Courses

Click below to view the required and elective courses, if applicable, for this program.

Required Courses
MGMT X 469.12
Typically Offered: Fall, Winter, Spring
MGMT X 469.13
Typically Offered: Fall, Spring
MGMT X 469.14
Typically Offered: Fall, Winter, Spring
MGMT X 469.15
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 469.16
Typically Offered: Fall, Spring
MGMT X 469.11
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 460.41
Typically Offered: Fall, Winter, Spring, Summer
MGMT 891.02
Typically Offered: Fall, Winter, Spring, Summer
Electives
Students must complete 8 elective units.
MGMT X 469.26
Typically Offered: Winter, Summer
MGMT X 469.28
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 469.21
Typically Offered: Fall, Spring
MGMT X 469.22
Typically Offered: Spring
MGMT X 460.494
Typically Offered: Winter, Summer
MGMT X 460.52
Typically Offered: Fall, Winter, Spring, Summer
MGMT X 461A
Typically Offered: Fall, Winter, Spring, Summer

Estimated Cost Breakdown

All courses in this program are paid for individually, unless otherwise noted. An application form is required to establish candidacy in this program. From the 'Apply Now' button, complete the online application and pay the application fee if applicable.

Application & Candidacy Fee

200.00

Estimated Program Tuition

6500.00

Estimated program textbook/materials

800.00

*The Application & Candidacy Fee establishes your candidacy in the program for a period of time covering normal progress toward completion and may allow you to access a variety of program benefits.

**Federal Financial Aid Gainful Employment Disclosures

The U.S. Department of Education requires colleges and universities to disclose certain information for any financial aid eligible program that, “prepares students for gainful employment in a recognized occupation”. This information includes program costs; occupations that the program prepares students to enter; occupational profiles; on time completion rate; and for the most recent award year: the number of students who have completed the program, the number of students who complete the program within the estimated duration, the job placement rate, and the median Title IV and private loan debt incurred by those who complete the program. For gainful employment information for this program, visit our Financial Aid page.

An internship in strategic branding and public relations can provide you with practical experience in a variety of PR job functions. Certificate students must complete a minimum of 20 units of program curriculum (5 courses), with a GPA of 3.0 or better, before enrolling in the internship.

Learn More

The Henri Bollinger Memorial Scholarship Fund was established in 2019 by the Pansky Family in tribute to beloved and respected UCLA Extension instructor, the late Henri Bollinger.

This annual scholarship provides funding to cover the cost of one course (up to $800) for an individual who has a passion for continuing education and professional development in public relations and who is working toward completion of the Strategic Branding and Public Relations Certificate. The course must be part of the certificate. 

Download Application

Please note: The 2019-2020 scholarship cycle is now closed. Applications for the 2020-2021 scholarship cycle will re-open during the summer of 2020.

 

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Advertising & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning