Developing an Advertising Campaign

MGMT X 463.6

Take a deep dive into the development of an advertising campaign in this course. From planning and implementation to measuring outcomes and evaluation, learn to run a campaign from start to finish.

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What you can learn.

Set campaign objectives that align with business goals
Define and identify the basic criteria needed to plan and implement a campaign, including how to message for the right target audiences
Develop and execute a creative strategy
Identify metrics and evaluate the advertising campaign

About this course:

An in-depth study of the creation of advertising campaigns--from the objectives set by marketing to the solutions needed to obtain those objectives. Instruction covers defining and identifying the basic criteria needed to plan and implement an advertising campaign, as well as the role creative communications plays in motivating the target audience. Other topics include marketing, the marketing plan, and the advertising plan; advertising as communication; marketing, advertising, and the consumer; developing an integrated advertising plan; determining advertising objectives; developing and executing a creative strategy; and evaluating the advertising campaign.