Marketing During COVID - A Marketing Survival Guide
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During times of crisis, businesses need to be prepared to properly message and communicate to their audiences. This two-part series will be a conversation on how to authentically and ethically continue your business marketing efforts during a time of crisis.
What you can learn.
- Learn to pivot your brand message and stay relevant
- Explore strategies to maintain authenticity in your brand voice
- Discuss the balance of positioning your brand during crisis
- Learn specific marketing tactics to continue to reach your audience
About this course:
During times of crisis, businesses need to carefully adapt their marketing and communication approach to their audiences. Join us for a conversation about how to pivot your messaging and marketing to remain relevant, authentic and empathetic in your messaging and communications during a time of crisis. This two-part series will first discuss various business categories and examine how they can adapt marketing and messaging in this rapidly changing consumer environment. This will be highly interactive and we'll discuss your business messaging strategy, tone/voice, timing and positioning of marketing messages. The second part will discuss more specific digital tactics and best practices that businesses can employ to continue marketing to their audience.