Predictive Analytics for Marketing

MGMT X 470.20

This course will focus on the marketing applications of predictive analytics. Students should have a basic foundation in marketing, Excel, statistics, and analytics.

READ MORE ABOUT THIS COURSE
Fall
Spring
Remote Instruction
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Explore the tools for predictive analytics, such as Excel and R
  • Review data mining, linear regression, and logistic regression
  • Learn about decision tree modeling and data clustering

About this course:

Predictive analytics is a leading-edge, business intelligence technology that is based on classical statistical techniques. This course focuses on the marketing applications of predictive analytics, specifically focusing on how digital analytics and big data can be used for market predictions. Topics include data mining; tools for predictive analytics, such as Excel and R; linear regression; logistic regression; decision trees modeling; and data clustering. Students are expected to have a basic foundation in marketing, Excel, statistics, and analytics.

Spring 2020 Schedule

Available Format(s):

These courses meet regularly and are fully online. Click “See Details” below for more information.

Wait List
-
Monday 7:00PM PDT - 10:00PM PDT
Location: Online
372455
Fee:
$765.00
See Details
Notes

Internet access required. Memorial Day, Monday, May 25. Online session.

Refund Deadline
No refunds after April 12, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available
Schedule
Type
Date
Time
Location
Lecture
Mon Mar 30, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon Apr 6, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon Apr 13, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon Apr 20, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon Apr 27, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon May 4, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon May 11, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon May 18, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon May 25, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon Jun 1, 2020
7:00PM PDT - 10:00PM PDT
Online
Lecture
Mon Jun 8, 2020
7:00PM PDT - 10:00PM PDT
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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