Predictive Analytics for Marketing

MGMT X 470.20

This course will focus on the marketing applications of predictive analytics. Students should have a basic foundation in marketing, Excel, statistics, and analytics.

READ MORE ABOUT THIS COURSE
Fall
Spring
Online
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Explore the tools for predictive analytics, such as Excel and R
  • Review data mining, linear regression, and logistic regression
  • Learn about decision tree modeling and data clustering

About this course:

Predictive analytics is a leading-edge, business intelligence technology that is based on classical statistical techniques. This course focuses on the marketing applications of predictive analytics, specifically focusing on how digital analytics and big data can be used for market predictions. Topics include data mining; tools for predictive analytics, such as Excel and R; linear regression; logistic regression; decision trees modeling; and data clustering. Students are expected to have a basic foundation in marketing, Excel, statistics, and analytics.

Fall 2020 Schedule

Available Format(s):

These courses are fully online and have no regular meeting times.

Enrollment Closed
-
This section has no set meeting times.
Instructor: Ash Pahwa
375670
Fee:
$765.00
See Details
Refund Deadline
No refunds after October 02, 2020
Course Requirements
(Optional) Basic Business Statistics (13th Edition) by Berenson, Levine, Szabat

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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