Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

View Course Options
READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
In Person
Online
Starting at $525.00
As few as 5 weeks
2.0
View Course Options

What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Fall 2024 Schedule

Date & Time
Details
Format
 
-
Wednesday 6:30PM - 9:30PM PT
Enrollment Closed
See Details
Instructor: Rainier de Ocampo
399086
Fee:
$525.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after October 01, 2024
Course Requirements
Textbook Not Required
Course Syllabus
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 25, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed Oct 2, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed Oct 9, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed Oct 16, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
Lecture
Wed Oct 23, 2024
6:30PM PT - 9:30PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114A
-
This section has no set meeting times.
Available
See Details
Instructor: Mark Burgess
399088
Fee:
$525.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after November 01, 2024
Course Requirements
No textbook required for this section.
Course Syllabus

Winter 2025 Schedule

Date & Time
Details
Format
 
-
Tuesday 7:00PM - 10:00PM PT
Future Offering (Opens November 04, 2024 12:00:00 AM)
See Details
400356
Fee:
$525.00
In Personformat icon
Location: UCLA Extension Gayley Center in Westwood
Updating...
See Details
Notes

Internet access required.

Refund Deadline
No refunds after December 31, 2024
Course Requirements
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 7, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Jan 14, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Jan 21, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Jan 28, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Tue Feb 4, 2025
7:00PM PT - 10:00PM PT
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
-
This section has no set meeting times.
Future Offering (Opens November 04, 2024 12:00:00 AM)
See Details
Instructor: Lia Haberman
400357
Fee:
$525.00
Onlineformat icon
Updating...
See Details
Notes
Internet access required.
Refund Deadline
No refunds after December 30, 2024
Course Requirements
Book: Organic Social Media; How to Build Flourishing Online Communities by Jenny Li Fowler
Kogan Page
Course syllabus not yet available.

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
phone-icon 310-206-4271
phone-icon bamcertificate@uclaextension.edu
Ready to start
your future?
By signing up, you agree to UCLA Extension’s Privacy Policy.

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Lifelong Learning

See More