Advanced Writing for Marketing: Professional Copywriting and Content Strategy

MGMT X 462A

Intended for experienced writers, this course is designed to enhance writing skills and careers. This course can also help marketing executives assess and direct promotional writing.

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What you can learn.

  • Practice writing marketing copy for all media formats, including print, TV, and social
  • Create the "voice" of a brand and learn to write for different target markets
  • Learn how to work with designers and other creatives to develop and manage content
  • Work creativity and strategy into every piece

About this course:

This course is designed to help experienced writers enhance their skills and careers, and help marketing executives assess and direct promotional writing. The course covers all media formats, from print to television to social media, with advice on how to integrate them. Students will also write for different target markets, create the "voice" of a brand, learn how to work with designers and other creatives, develop and manage content for websites, and work creativity and strategy into every piece. This is an intensive course with students expected to execute professional-caliber work.
Suggested Prerequisites

It is advisable that you complete the following (or equivalent) since they are prerequisites for Advanced Writing for Marketing: Professional Copywriting and Content Strategy.

X461A Writing for Marketing and Advertising or consent of the instructor.

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