Advertising in the Digital Age

MGMT X 463.01
For the digital marketer, learn to create effective digital adverting campaigns across the ever-changing digital media landscape.
READ MORE ABOUT THIS COURSE
Hybrid
Starting at $455.00
As few as 5 weeks
2.0 Credits

What you can learn.

  • Explore the various digital media types and understand the unique strengths and limitations of each
  • Learn how to plan, create, track, and optimize all types of digital advertising campaigns
  • Examine trends and practices associated with media planning and buying across various media platforms

About this course:

Create effective consumer-targeted digital advertising campaigns across the ever-changing digital media landscape. Explore how to plan, create, track, and optimize all types of digital advertising campaigns, with a focus on developing highly strategic campaigns that leverage the unique strengths of each digital media type, including emerging platforms. Topics include online/display, social media, mobile, search engine marketing, email, video, user-generated content (UGC), viral, and landing page optimization. Learn trends and practices associated with media planning and buying across the various media platforms, as well as advertising creative best practices. 

Fall 2018 Schedule

Hybrid courses utilize a combination of in-person classroom meetings and online meetings.

Available
-
Thursday 6:30PM - 9:30PM
Location: UCLA
363452
Fee:
$455.00
6 days left. Enroll by Sep 27, 2018
See Details
Notes

Online sessions to be arranged. This course includes both classroom meetings and online sessions. 

Enrollment limited to 35 students. Internet access required.

Refund Deadline
No refunds after October 10, 2018
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 27, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3134
Lecture
Thu Oct 4, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3134
Lecture
Thu Oct 11, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3134
Lecture
Thu Oct 18, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3134
Lecture
Thu Oct 25, 2018
6:30PM - 9:30PM
UCLA
Rolfe Hall 3134

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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