Advertising Principles and Practices

MGMT X 163

Hone your skills in advertising in this survey course and develop a broad base of knowledge that will help you navigate the complexities of the current advertising world.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Classroom
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Gain knowledge about traditional and digital advertising mediums, including television, print, digital, and mobile
  • Build an advertising campaign as part of a marketing plan
  • Analyze current campaigns and dissect the advertising elements that are successful and not successful
  • Learn about target audience development, product positioning, creative messaging, and campaign execution

About this course:

This course takes a look at media advertising elements, including digital, mobile, and social networks while reinforcing the importance of traditional components--television, magazine, online, and outdoor advertising--with everyday applications. Discussion focuses on advertising initiatives featuring current campaigns, agency relationships, and media organizations. The course also explores target audience development, product positioning, creative messaging, media strategies, and campaign execution. Transferable for UC credit.

Fall 2019 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Enrollment Closed
-
Tuesday 6:30PM - 9:30PM
Location: UCLA
Instructor: Cameron Andrews
369497
Fee:
$765.00
See Details
Notes

Enrollment limited to 35 students. Materials required.

Refund Deadline
No refunds after October 07, 2019
Course Requirements
Book: Kleppner's Advertising Procedure by Russell, Thomas J., & Lane, Ronald W.
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 24, 2019
6:30PM - 9:30PM
UCLA
Rolfe Hall 3135
Lecture
Tue Oct 1, 2019
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Oct 8, 2019
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Oct 15, 2019
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Oct 22, 2019
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Oct 29, 2019
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Nov 5, 2019
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Nov 12, 2019
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Nov 19, 2019
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Nov 26, 2019
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Dec 3, 2019
6:30PM - 9:30PM
UCLA
Royce Hall 162

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Tuesday 6:30PM - 9:30PM
Location: UCLA
Instructor: Cameron Andrews
370804
Fee:
$765.00
See Details
Notes

Enrollment limited to 35 students. Materials required.

Refund Deadline
No refunds after January 20, 2020
Course Requirements
Book: Kleppner's Advertising Procedure by Russell, Thomas J., & Lane, Ronald W.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 7, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Jan 14, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Jan 21, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Jan 28, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Feb 4, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Feb 11, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Feb 18, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Feb 25, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Mar 3, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Mar 10, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Mar 17, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 162

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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