Advertising Principles and Practices

MGMT X 163
Hone your skills in advertising in this survey course and develop a broad base of knowledge that will help you navigate the complexities of the current advertising world.
READ MORE ABOUT THIS COURSE
Classroom
Starting at $765.00
As few as 11 weeks
4.0 Credits

What you can learn.

  • Gain knowledge about traditional and digital advertising mediums, including television, print, digital, and mobile
  • Build an advertising campaign as part of a marketing plan
  • Analyze current campaigns and dissect the advertising elements that are successful and not successful
  • Learn about target audience development, product positioning, creative messaging, and campaign execution

About this course:

This course takes a look at media advertising elements, including digital, mobile, and social networks while reinforcing the importance of traditional components--television, magazine, online, and outdoor advertising--with everyday applications. Discussion on advertising initiatives features current campaigns, agency relationship, and media organizations.The course also explores target audience development, product positioning, creative messaging, media strategies, and campaign execution. Transferable for UC credit.

Fall 2018 Schedule

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Tuesday 6:30PM - 9:30PM
Location: UCLA
Instructor: Cameron Andrews
363427
Fee:
$765.00
4 days left. Enroll by Sep 25, 2018
See Details
Notes

Enrollment limited to 35 students. Materials required.

Refund Deadline
No refunds after October 8, 2018
Course Requirements
Book: Kleppner's Advertising Procedure by Russell, Thomas J., & Lane, Ronald W.
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 25, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Oct 2, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Oct 9, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Oct 16, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Oct 23, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Oct 30, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Nov 6, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Nov 13, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Nov 20, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Nov 27, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 162
Lecture
Tue Dec 4, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 162

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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