Brand Management

MGMT X 460.41
Building, maintaining, and managing a company's brand is a critical function of marketing. Learn the tools you need to successfully build and manage a brand.
READ MORE ABOUT THIS COURSE
Classroom
Online
Starting at $765.00
As few as 6 weeks
4.0 Credits

What you can learn.

  • Overview the history and development of branding
  • Practice brand development and brand research through hands-on projects
  • Learn to create brand management structures for sales, marketing, advertising, and promotional purposes
  • Differentiate between brand equity and brand identity, and examine how to extend existing brands
  • Review case studies of how brands are won and lost

About this course:

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution. This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising, and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution. Additional topics include an overview of brand history; understanding the differences between brand equity and brand identity; and consideration of how brands are won and lost. 

Fall 2018 Schedule

These courses are fully online, and there are no in-person classroom meetings.

Available
-
Instructor: Terri Horton
363445
Fee:
$765.00
4 days left. Enroll by Sep 24, 2018
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after September 28, 2018
Course Requirements
Internet access required to retrieve course materials.
Book: Strategic Brand Management by Kevin Lane Keller

These courses meet in person and make use of an online presence to varying degrees.

Wait List
-
Thursday 12:30PM - 3:30PM
Instructor: Marc Villarreal
363442
Fee:
$795.00
See Details
Notes

This section is specifically for international students in the Marketing Certificate program.

Internet access required. Materials required.

Refund Deadline
No refunds after October 10, 2018
Course Requirements
Internet access required to retrieve course materials.
The 22 Immutable Laws of Branding by Al Ries and Laura Ries
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 27, 2018
12:30PM - 3:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Thu Oct 4, 2018
12:30PM - 3:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Thu Oct 11, 2018
12:30PM - 3:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Thu Oct 18, 2018
12:30PM - 3:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Thu Oct 25, 2018
12:30PM - 3:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Thu Nov 1, 2018
12:30PM - 3:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Thu Nov 8, 2018
12:30PM - 3:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Thu Nov 15, 2018
12:30PM - 3:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Thu Nov 22, 2018
12:30PM - 3:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Thu Nov 29, 2018
12:30PM - 3:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Lecture
Thu Dec 6, 2018
12:30PM - 3:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 111
Available
-
Thursday 6:30PM - 9:30PM
Location: UCLA
Instructor: Debbie Brunner
363441
Fee:
$765.00
7 days left. Enroll by Sep 27, 2018
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after October 10, 2018
Course Requirements
Internet access required to retrieve course materials.
The 22 Immutable Laws of Branding by Al Ries, Laura Ries
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 27, 2018
6:30PM - 9:30PM
UCLA
Dodd Hall 167
Lecture
Thu Oct 4, 2018
6:30PM - 9:30PM
UCLA
Dodd Hall 167
Lecture
Thu Oct 11, 2018
6:30PM - 9:30PM
UCLA
Dodd Hall 167
Lecture
Thu Oct 18, 2018
6:30PM - 9:30PM
UCLA
Dodd Hall 167
Lecture
Thu Oct 25, 2018
6:30PM - 9:30PM
UCLA
Dodd Hall 167
Lecture
Thu Nov 1, 2018
6:30PM - 9:30PM
UCLA
Dodd Hall 167
Lecture
Thu Nov 8, 2018
6:30PM - 9:30PM
UCLA
Dodd Hall 167
Lecture
Thu Nov 15, 2018
6:30PM - 9:30PM
UCLA
Dodd Hall 167
Lecture
Thu Nov 22, 2018
6:30PM - 9:30PM
UCLA
Dodd Hall 167
Lecture
Thu Nov 29, 2018
6:30PM - 9:30PM
UCLA
Dodd Hall 167
Lecture
Thu Dec 6, 2018
6:30PM - 9:30PM
UCLA
Dodd Hall 167
Available
-
Tuesday, Thursday 1:00PM - 4:00PM
Instructor: Beverly Macy
363443
Fee:
$795.00
40 days left. Enroll by Oct 30, 2018
See Details
Notes

This section is specifically for international students in the Marketing Certificate program.

Internet access required. Materials required.

Refund Deadline
No refunds after November 5, 2018
Course Requirements
Internet access required to retrieve course materials.
Book: BUILDING STRONG BRANDS by David Aaker
Course syllabus not yet available
Schedule
Type
Date
Time
Location
Lecture
Tue Oct 30, 2018
1:00PM - 4:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Thu Nov 1, 2018
1:00PM - 4:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Tue Nov 6, 2018
1:00PM - 4:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Thu Nov 8, 2018
1:00PM - 4:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Tue Nov 13, 2018
1:00PM - 4:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Thu Nov 15, 2018
1:00PM - 4:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Tue Nov 20, 2018
1:00PM - 4:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Thu Nov 22, 2018
1:00PM - 4:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Tue Nov 27, 2018
1:00PM - 4:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Thu Nov 29, 2018
1:00PM - 4:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Tue Dec 4, 2018
1:00PM - 4:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Lecture
Thu Dec 6, 2018
1:00PM - 4:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 114B
Available
-
Monday 7:00PM - 10:00PM
Instructor: Maria Guevara
363444
Fee:
$765.00
4 days left. Enroll by Sep 24, 2018
See Details
Refund Deadline
No refunds after October 7, 2018
Course Requirements
Internet access required to retrieve course materials.
Book: The New Strategic Brand Management by Jean-Noel Kapferer
Schedule
Type
Date
Time
Location
Lecture
Mon Sep 24, 2018
7:00PM - 10:00PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219A - Runyon
Lecture
Mon Oct 1, 2018
7:00PM - 10:00PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219A - Runyon
Lecture
Mon Oct 8, 2018
7:00PM - 10:00PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219A - Runyon
Lecture
Mon Oct 15, 2018
7:00PM - 10:00PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219A - Runyon
Lecture
Mon Oct 22, 2018
7:00PM - 10:00PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219A - Runyon
Lecture
Mon Oct 29, 2018
7:00PM - 10:00PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219A - Runyon
Lecture
Mon Nov 5, 2018
7:00PM - 10:00PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219A - Runyon
Lecture
Mon Nov 12, 2018
7:00PM - 10:00PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219A - Runyon
Lecture
Mon Nov 19, 2018
7:00PM - 10:00PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219A - Runyon
Lecture
Mon Nov 26, 2018
7:00PM - 10:00PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219A - Runyon
Lecture
Mon Dec 3, 2018
7:00PM - 10:00PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219A - Runyon

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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