Digital Analytics

MGMT X 470.10

Gain a foundational understanding of digital analytics, and how to utilize tools to create, collect, and analyze data to shape marketing strategies, tactics, and decisions.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Online
Classroom
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Learn how big data and digital analytics impacts the marketing practice
  • Understand how to implement digital analytics in an organizational context
  • Examine digital analytics strategies, including segmentation, context, conversion, and attribution
  • Define KPIs and key metrics used in digital analytics
  • Explore various tools and software used to track analytics, such as Google Analytics
  • Discuss website optimization and data integration with analytics

About this course:

Digital analytics is a set of business and technical activities that create and collect "big data" and process it for analysis, recommendations, optimizations, and predictions. This course defines the term "digital analytics" and focuses on its importance in marketing. It provides technical information to understand and implement digital analytics in an organizational context; examines digital analytics strategies, including segmentation, context, and conversion attribution; defines KPIs and key metrics used in digital analytics; explores various tools and software used to track analytics, such as Google Analytics; discusses website optimization; and covers webmaster data integration with analytics. 

Fall 2019 Schedule

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Enrollment Closed
-
Instructor: Mindy Serin
369528
Fee:
$765.00
See Details
Notes

Enrollment limited to 25 students. Internet access required. Materials required.

Refund Deadline
No refunds after September 27, 2019
Course Requirements
Internet access required to retrieve course materials.

These courses meet in person and make use of an online presence to varying degrees.

Enrollment Closed
-
Wednesday 7:00PM - 10:00PM
Location: UCLA Extension Gayley Center in Westwood
Instructor: Ali Haeri
369527
Fee:
$765.00
See Details
Notes

No meeting November 22.

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after October 08, 2019
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
No textbook required for this section.
Schedule
Type
Date
Time
Location
Lecture
Wed Sep 25, 2019
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Oct 2, 2019
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Oct 9, 2019
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Oct 16, 2019
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Oct 23, 2019
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Oct 30, 2019
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Nov 6, 2019
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Nov 13, 2019
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Nov 20, 2019
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Nov 27, 2019
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Dec 4, 2019
7:00PM - 10:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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