Digital Communications Strategies

MGMT X 469.26

Communications professionals today need to be able to reach audiences via various digital media. This course overviews the strategies needed to build effective digital communications for business.

Starting at $765.00
As few as 11 weeks

What you can learn.

  • Curate and create engaging stories and content
  • Design and write effective e-newsletters and blogs
  • Write copy to maximize website engagement and emails that get opened
  • Learn to incorporate social media into your digital communications plan

About this course:

In today's digital world, you must take your message online to reach your audience. With the abundance of information online, successful groups need to be sure that their digital communication stands out in the crowd. Regardless of the size or tax status of your organization, you must find an effective way to tell your story online and make sure it is heard. This course demystifies the fear-evoking world of digital communications. Specifically, students learn how to create effective e-newsletters, maximize a website, write and send e-blasts that get opened, blogging basics, and ways to incorporate social media into the conversation. 

Winter 2020 Schedule

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Future Offering (Opens November 04, 2019 12:00:00 AM)
Instructor: Angela M Fentiman
See Details

Enrollment limited to 25 students. Internet access required.

Refund Deadline
No refunds after January 10, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
No Text Required

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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