Digital Content Foundations: An Overview of Storytelling Across Platforms

MGMT 838.1
Gain new insights to inform content creation across social media, SVOD, and AR/VR.
READ MORE ABOUT THIS COURSE
Classroom
Starting at $895.00
10 weeks
3.0 CEUs

What you can learn.

  • Trace the evolution of storytelling focusing on today's best practices and the platforms for tomorrow
  • Develop personal storytelling outlines or creative business proposals
  • Evaluate current and emerging digital platforms' distinctions, opportunities, and challenges

About this course:

This foundational course seeks to demystify the myriad of new ways that audiences are consuming and interacting with content.  Across social media, SVOD and even AR/VR, we will explore how new platforms stimulate new business models as well as new consumer behaviors.  What makes a show "binge-worthy?" is one such question we'll explore as we identify companies and content creators who are contributing to this shifting landscape.  Additional topics will include fandom, franchises, and the portability of content across mediums.  By tracking the evolution of today's media landscape, we will touch on trends that speak to hypotheses about future storytelling delivery.  This broad overview will provide students with new industry insights to inform their own content creation.

Fall 2018 Schedule

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Tuesday 6:30PM - 9:30PM
Instructor: Josh Feldman
363761
Fee:
$895.00
35 days left. Enroll by Sep 25, 2018
See Details
Notes

Earn Continuing Education Units (CEUs) if attendance* and course** requirements are met.

*Must attend 8 out of 10 sessions. 
**Must participate in course as noted in syllabus.

Enrollment limited to 32 students. Visitors not permitted. Laptop required. Internet access required. Materials required. Enrollment deadline: October 1, 2018. 

Refund Deadline
No refunds after October 8, 2018
Course Requirements
Book: Poetics (Penguin Classics) by ARISTOTLE
Book: Contagious: Why Things Catch On by Jonah Berger
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 25, 2018
6:30PM - 9:30PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121B
Lecture
Tue Oct 2, 2018
6:30PM - 9:30PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121B
Lecture
Tue Oct 9, 2018
6:30PM - 9:30PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121B
Lecture
Tue Oct 16, 2018
6:30PM - 9:30PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121B
Lecture
Tue Oct 23, 2018
6:30PM - 9:30PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121B
Lecture
Tue Oct 30, 2018
6:30PM - 9:30PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121B
Lecture
Tue Nov 6, 2018
6:30PM - 9:30PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121B
Lecture
Tue Nov 13, 2018
6:30PM - 9:30PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121B
Lecture
Tue Nov 20, 2018
6:30PM - 9:30PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121B
Lecture
Tue Nov 27, 2018
6:30PM - 9:30PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121B

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