Digital Content Monetization: Distribution, Marketing and Developing Audiences

MGMT 838.3

Explore new models of marketing, distribution and monetizing digital content.

READ MORE ABOUT THIS COURSE
Classroom
Starting at $1,000.00
As few as 10 weeks
3.3

What you can learn.

  • How to create basic cross-platform monetization strategies for building audiences using the latest storytelling technologies
  • Analyze entertainment success stories in new media content production, digital brand marketing, social media marketing, and crowdfunding
  • Learn various digital distribution strategies, digital marketing strategies, and innovative ways to produce and monetize content in this digital age
  • Explore VR content and unlock the distribution and monetization opportunities for this new storytelling tool

About this course:

In this course, we explore new models of marketing, distribution, and monetizing digital content to ensure it is seen and provides a return on investment. By analyzing entertainment success stories in new media content production, digital brand marketing, social media marketing, and crowdfunding, students learn methods and business models to know, find, and build audiences around digital content. We also explore VR content and unlock the distribution and monetization opportunities for this new storytelling tool. Students will walk away with knowledge of various digital distribution strategies, digital marketing strategies, and innovative ways to produce and monetize content in this digital age.

Winter 2020 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Wednesday 6:30PM - 9:30PM
Location: UCLA Extension Gayley Center in Westwood
Instructor: Lara Hoefs
371747
Fee:
$1,000.00
See Details
Notes

Enrollment limited. Enrollment deadline: January 14, 2020. Internet access required. 

Students are required to bring a laptop to class. Earn Continuing Education Units (CEUs) if attendance ( out of 10 sessions) and course requirements (participate as noted in syllabus) are met.

Refund Deadline
No refunds after January 21, 2020
Course Requirements
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 8, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Jan 22, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 5, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 19, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 4, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

Keep up to date on the latest news and offerings in Marketing, Sales & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning