Digital Content Monetization: Distribution, Marketing and Developing Audiences

MGMT 838.3
Explore new models of marketing, distribution and monetizing digital content.
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What you can learn.

  • Learn various digital distribution strategies, digital marketing strategies, and innovative ways to produce and monetize content in this digital age
  • Analyze entertainment success stories in new media content production, digital brand marketing, social media marketing, and crowdfunding
  • Explore VR content and unlock the distribution and monetization opportunities for this new storytelling tool

About this course:

In this course we'll explore new models of marketing, distribution and monetizing digital content to ensure it is seen and provides a return on investment.  By analyzing entertainment success stories in new media content production, digital brand marketing, social media marketing and crowdfunding, students learn methods and business models to know, find and build audiences around digital content.  We'll also explore VR content and unlock the distribution and monetization opportunities for this new storytelling tool.  Students will walk away with knowledge of various digital distribution strategies, digital marketing strategies and innovative ways to produce and monetize content in this digital age.

Contact Us

Our team members are here to help. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

A Peak Inside This Course

85%

of our students say a program helped them enhance their career.

Learning from the best in the business was fun, inspiring and I met a new network of super-creative people

Judy Jones
Interior Design Certificate Graduate
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