Digital Marketing

MGMT X 460.394

Gain an overview of the digital marketing landscape in this survey course, and become ready to apply the fundamentals of marketing in this digital age.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Classroom
Hybrid
Online
Starting at $765.00
As few as 6 weeks
4.0

What you can learn.

  • Overview the broad landscape of digital marketing including social media, mobile, and video
  • Examine how new digital and technological developments impact business and marketing
  • Identify best practices to integrate and implement digital marketing strategies
  • Learn to develop KPIs and also learn to monitor and evaluate metrics

About this course:

The Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.

Winter 2020 Schedule

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Instructor: Liz H. Kelly
370810
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 10, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Monday, Wednesday 9:00AM - 12:00PM
Location: UCLA Extension 1010 Westwood
Instructor: Peter Fernando
370809
Fee:
$795.00
See Details
Notes

This section is specifically for international students in the Marketing Certificate program.

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after January 12, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Mon Jan 6, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 320
Lecture
Wed Jan 8, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 320
Lecture
Mon Jan 13, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 320
Lecture
Wed Jan 15, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 320
Lecture
Mon Jan 20, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 320
Lecture
Wed Jan 22, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 320
Lecture
Mon Jan 27, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 320
Lecture
Wed Jan 29, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 320
Lecture
Mon Feb 3, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 320
Lecture
Wed Feb 5, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 320
Lecture
Mon Feb 10, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 320
Lecture
Wed Feb 12, 2020
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 320
Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Wednesday 6:30PM - 9:30PM
Location: UCLA Extension Gayley Center in Westwood
Instructor: David Aaronson
370807
Fee:
$765.00
See Details
Notes

This section is specifically for international students in the Marketing Certificate program.

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after January 21, 2020
Course Requirements
Internet access required to retrieve course materials.
(Optional) Book: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D. (
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 8, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 15, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 22, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Jan 29, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 5, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 12, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 19, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Feb 26, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 4, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 11, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE
Lecture
Wed Mar 18, 2020
6:30PM - 9:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121DE

Hybrid courses utilize a combination of in-person classroom meetings and online meetings.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Wednesday 5:30PM - 6:30PM
Location: UCLA Extension Gayley Center in Westwood
Instructor: Misha Kouzeh
370808
Fee:
$765.00
See Details
Notes

Enrollment limited; early enrollment advised. In-person meetings week 1, 4, 7, 9 & 11. 

Refund Deadline
No refunds after January 14, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 8, 2020
5:30PM - 6:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Jan 29, 2020
5:30PM - 6:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Feb 19, 2020
5:30PM - 6:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Mar 4, 2020
5:30PM - 6:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112
Lecture
Wed Mar 18, 2020
5:30PM - 6:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 112

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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