Entertainment Public Relations

MGMT X 469.29
This course explores strategies for creating and executing publicity campaigns for entertainment products.
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What you can learn.

  • Explore techniques and strategies employed in all areas of entertainment publicity, including TV, film, music, and sports
  • Review the development of a publicity campaign
  • Learn about reputation management, digital and social media, working with the media, and writing an effective press release

About this course:

The course will explore strategies for creating and executing publicity campaigns for entertainment products. The course will explore techniques and strategies employed in all areas of entertainment publicity, including TV, film, music, and sports. Topics covered include the development of a publicity campaign; reputation management; digital media; social media; working relationships with the media; and writing an effective press release.

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