Entertainment Public Relations

MGMT X 469.29
This course explores strategies for creating and executing publicity campaigns for entertainment products.
READ MORE ABOUT THIS COURSE
Classroom
Starting at $455.00
As few as 5 weeks
2.0 Credits

What you can learn.

  • Explore techniques and strategies employed in all areas of entertainment publicity, including TV, film, music, and sports
  • Review the development of a publicity campaign
  • Learn about reputation management, digital and social media, working with the media, and writing an effective press release

About this course:

The course will explore strategies for creating and executing publicity campaigns for entertainment products. The course will explore techniques and strategies employed in all areas of entertainment publicity, including TV, film, music, and sports. Topics covered include the development of a publicity campaign; reputation management; digital media; social media; working relationships with the media; and writing an effective press release.

Spring 2019 Schedule

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Wednesday 7:00PM - 10:00PM
Instructor: Cynthia Lieberman
366281
Fee:
$455.00
14 days left. Enroll by Apr 3, 2019
See Details
Notes

Elective credit toward Strategic Branding & Public Relations Certificate.

Internet access required.

Refund Deadline
No refunds after April 2, 2019
Course Requirements
Course syllabus not yet available
Schedule
Type
Date
Time
Location
Lecture
Wed Apr 3, 2019
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Apr 10, 2019
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Apr 17, 2019
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Apr 24, 2019
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed May 1, 2019
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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