Fundamentals of Cross-Platform Media
MGMT X 463.13
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Being a media seller today requires an evolved orientation to selling. This course resets the sales process to identify an advertiser's goals and objectives, and provide media and communications solutions.
What you can learn.
- Redefine the approach to media sales
- Get an overview of TV, online, and mobile ad sales, including all aspects of the sales process
- Establish your base of product knowledge
- Learn to build the presentation through the deal making stage
About this course:
This course will provide a high-level overview on a wide-range of media topics, including current media platforms and the trends and issues facing media. A different media topic will be highlighted each week, including: Video, Audio, Digital, Mobile, Social, Search Engine Marketing, Programmatic, Content Marketing, Influencer Marketing and Sports Marketing. These topics will be discussed from cross points of view – sales, buying, strategy and marketing. This class is best suited to junior level media buyers, media planners, young sellers and sales assistants from any discipline in media. In-class projects, guest speakers and a “Senior Industry Panel” will round out the course. Each student will leave the course with basic knowledge of several lanes in media and is intended to expose students to a wide variety of opportunities in media.