Fundamentals of Cross-Platform Media

MGMT X 463.13

Being a media seller today requires an evolved orientation to selling. This course resets the sales process to identify an advertiser's goals and objectives, and provide media and communications solutions.

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What you can learn.

  • Redefine the approach to media sales
  • Get an overview of TV, online, and mobile ad sales, including all aspects of the sales process
  • Establish your base of product knowledge
  • Learn to build the presentation through the deal making stage

About this course:

This course will provide a high-level overview on a wide-range of media topics, including current media platforms and the trends and issues facing media. A different media topic will be highlighted each week, including: Video, Audio, Digital, Mobile, Social, Search Engine Marketing, Programmatic, Content Marketing, Influencer Marketing and Sports Marketing. These topics will be discussed from cross points of view – sales, buying, strategy and marketing. This class is best suited to junior level media buyers, media planners, young sellers and sales assistants from any discipline in media. In-class projects, guest speakers and a “Senior Industry Panel” will round out the course. Each student will leave the course with basic knowledge of several lanes in media and is intended to expose students to a wide variety of opportunities in media.

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