Fundamentals of Public Relations

MGMT X 469.11
Learn the history, theories, and principles of public relations in this introductory course, and gain a comprehensive foundation to start the journey down the public relations path.
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Online
Starting at $765.00
As few as 11 weeks
4.0 Credits

What you can learn.

  • Study the history, theories, and principles of public relations practice
  • Learn about the tools and techniques of the trade and apply to real-life situations
  • Gain a grounding in the social, behavioral, psychological, ethical, financial, and political foundations of public relations
  • Examine methods of communicating with and reaching various audiences via different channels

About this course:

This course is intended to provide an introduction to the basic history, theories, principles and methods of public relations practice. The emphasis in this class is on problem solving and the tools and techniques of the trade as applied to real-life situations. The scope of the course is intended to present the social, behavioral, psychological, ethical, economical, and political foundations of public relations, and the theories of public relations as a communications discipline. This course will also examine the nature of various public relations audiences and the different channels used to reach them. The course will offer insight and perspective in determining whether the public relations profession is the career path for you. 

Winter 2019 Schedule

These courses are fully online, and there are no in-person classroom meetings.

Future Offering (Opens 05 Nov 2018 12:00:00 AM)
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364590
Fee:
$765.00
See Details
Notes

Enrollment limited to 25 students. Internet access required.

Refund Deadline
No refunds after January 11, 2019
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available
No Text Required

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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