Fundamentals of Public Relations

MGMT X 469.11
Learn the history, theories, and principles of public relations in this introductory course, and gain a comprehensive foundation to start the journey down the public relations path.
READ MORE ABOUT THIS COURSE
Classroom
Starting at $765.00
11 weeks
4.0 Credits

What you can learn.

  • Study the history, theories, and principles of public relations practice
  • Learn about the tools and techniques of the trade and apply to real-life situations
  • Gain a grounding in the social, behavioral, psychological, ethical, financial, and political foundations of public relations
  • Examine methods of communicating with and reaching various audiences via different channels

About this course:

This course is intended to provide an introduction to the basic history, theories, principles and methods of public relations practice. The emphasis in this class is on problem solving and the tools and techniques of the trade as applied to real-life situations. The scope of the course is intended to present the social, behavioral, psychological, ethical, economical, and political foundations of public relations, and the theories of public relations as a communications discipline. This course will also examine the nature of various public relations audiences and the different channels used to reach them. The course will offer insight and perspective in determining whether the public relations profession is the career path for you. 

Fall 2018 Schedule

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Monday 7:00PM - 10:00PM
Location: UCLA
Instructor: Jeff Duclos
363467
Fee:
$765.00
42 days left. Enroll by Sep 24, 2018
See Details
Notes

No meeting on November 12, 2018. One make-up meeting to be arranged. Internet access required. Materials required.

Refund Deadline
No refunds after October 7, 2018
Course Requirements
Internet access required to retrieve course materials.
Book: THINK Public Relations by Wilcox, Cameron, Reber, Shin
Course syllabus not yet available
UCLA Bookstore discount code for free shipping: XSP18
Schedule
Type
Date
Time
Location
Discussion
Mon Sep 24, 2018
7:00PM - 10:00PM
UCLA
Royce Hall 162
Discussion
Mon Oct 1, 2018
7:00PM - 10:00PM
UCLA
Royce Hall 162
Discussion
Mon Oct 8, 2018
7:00PM - 10:00PM
UCLA
Royce Hall 162
Discussion
Mon Oct 15, 2018
7:00PM - 10:00PM
UCLA
Royce Hall 162
Discussion
Mon Oct 22, 2018
7:00PM - 10:00PM
UCLA
Royce Hall 162
Discussion
Mon Oct 29, 2018
7:00PM - 10:00PM
UCLA
Royce Hall 162
Discussion
Mon Nov 5, 2018
7:00PM - 10:00PM
UCLA
Royce Hall 162
Discussion
Mon Nov 12, 2018
7:00PM - 10:00PM
UCLA
Royce Hall 162
Discussion
Mon Nov 19, 2018
7:00PM - 10:00PM
UCLA
Royce Hall 162
Discussion
Mon Nov 26, 2018
7:00PM - 10:00PM
UCLA
Royce Hall 162
Discussion
Mon Dec 3, 2018
7:00PM - 10:00PM
UCLA
Royce Hall 162

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