Fundamentals of Public Relations

MGMT X 469.11

Learn the history, theories, and principles of public relations in this introductory course, and gain a comprehensive foundation to start the journey down the public relations path.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Classroom
Starting at $765.00
As few as 12 weeks
4.0

What you can learn.

  • Study the history, theories, and principles of public relations practice
  • Learn about the tools and techniques of the trade and apply to real-life situations
  • Gain a grounding in the social, behavioral, psychological, ethical, financial, and political foundations of public relations
  • Examine methods of communicating with and reaching various audiences via different channels

About this course:

This course is intended to provide an introduction to the basic history, theories, principles, and methods of public relations practice. The emphasis in this class is on problem solving and the tools and techniques of the trade as applied to real-life situations. The scope of the course is intended to present the social, behavioral, psychological, ethical, economical, and political foundations of public relations and the theories of public relations as a communications discipline. This course also examines the nature of various public relations audiences and the different channels used to reach them. The course offers insight and perspective in determining whether the public relations profession is the career path for you. 

Fall 2019 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Enrollment Closed
-
Monday 7:00PM - 10:00PM
Location: UCLA
Instructor: Alan Caldwell
369484
Fee:
$765.00
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after October 06, 2019
Course Requirements
Internet access required to retrieve course materials.
Book: THINK Public Relations by Wilcox, Cameron, Reber, Shin
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Mon Sep 23, 2019
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Sep 30, 2019
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Oct 7, 2019
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Oct 14, 2019
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Oct 21, 2019
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Oct 28, 2019
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Nov 4, 2019
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Nov 11, 2019
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Nov 18, 2019
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Nov 25, 2019
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Dec 2, 2019
7:00PM - 10:00PM
UCLA
Haines Hall A20
Lecture
Mon Dec 9, 2019
7:00PM - 10:00PM
UCLA
Haines Hall A20

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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