Integrated Marketing Communications

MGMT X 460.52

Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Classroom
Online
Starting at $765.00
As few as 6 weeks
4.0

What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Winter 2020 Schedule

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
370825
Fee:
$765.00
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after January 10, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Wednesday 7:00PM - 10:00PM
Location: UCLA
Instructor: Jillian Kogan Dunn
370822
Fee:
$765.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 21, 2020
Course Requirements
Advertising and Promotion: An Integrated Marketing Communications Perspective by George Belch and Michael Belch
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Wed Jan 8, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 162
Lecture
Wed Jan 15, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 162
Lecture
Wed Jan 22, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 162
Lecture
Wed Jan 29, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 162
Lecture
Wed Feb 5, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 162
Lecture
Wed Feb 12, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 162
Lecture
Wed Feb 19, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 162
Lecture
Wed Feb 26, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 162
Lecture
Wed Mar 4, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 162
Lecture
Wed Mar 11, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 162
Lecture
Wed Mar 18, 2020
7:00PM - 10:00PM
UCLA
Dodd Hall 162
Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Tuesday 1:30PM - 4:30PM
Location: UCLA Extension Gayley Center in Westwood
Instructor: Marc Villarreal
370823
Fee:
$795.00
See Details
Notes

Internet access required. Materials required. 

Refund Deadline
No refunds after January 20, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
(Optional) Textbook Not Required
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 7, 2020
1:30PM - 4:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Tue Jan 14, 2020
1:30PM - 4:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Tue Jan 21, 2020
1:30PM - 4:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Tue Jan 28, 2020
1:30PM - 4:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Tue Feb 4, 2020
1:30PM - 4:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Tue Feb 11, 2020
1:30PM - 4:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Tue Feb 18, 2020
1:30PM - 4:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Tue Feb 25, 2020
1:30PM - 4:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Tue Mar 3, 2020
1:30PM - 4:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Tue Mar 10, 2020
1:30PM - 4:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Lecture
Tue Mar 17, 2020
1:30PM - 4:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 121AB
Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Monday, Wednesday 9:00AM - 12:00PM
Location: UCLA Extension Gayley Center in Westwood
Instructor: Joseph Hartnett
370824
Fee:
$795.00
See Details
Notes

Internet access required.

Refund Deadline
No refunds after February 16, 2020
Course Requirements
Course syllabus not yet available.
IMC – The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications by Don Schultz and Heidi Schultz
Schedule
Type
Date
Time
Location
Lecture
Mon Feb 10, 2020
9:00AM - 12:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 12, 2020
9:00AM - 12:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Mon Feb 17, 2020
9:00AM - 12:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 19, 2020
9:00AM - 12:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Mon Feb 24, 2020
9:00AM - 12:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Feb 26, 2020
9:00AM - 12:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Mon Mar 2, 2020
9:00AM - 12:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 4, 2020
9:00AM - 12:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Mon Mar 9, 2020
9:00AM - 12:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 11, 2020
9:00AM - 12:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Mon Mar 16, 2020
9:00AM - 12:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center
Lecture
Wed Mar 18, 2020
9:00AM - 12:00PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center

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