Integrated Marketing Communications

MGMT X 460.52
Marketing today requires the skills to use various communication channels and mediums. Take your marketing skills up a notch with this course and learn to create strategies that integrate your marketing across all channels.
READ MORE ABOUT THIS COURSE
Online
Classroom
Starting at $765.00
As few as 6 weeks
4.0 Credits

What you can learn.

  • Overview all major marketing media channels, including TV, print, and digital
  • Analyze integrated marketing communications plans to understand concepts, tactics, and strategies
  • Practice skills by creating an integrated marketing plan
  • Learn to develop metrics and measure return on investment

About this course:

This course focuses on the latest marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." 

Fall 2018 Schedule

These courses are fully online, and there are no in-person classroom meetings.

Available
-
Instructor: Joseph Hartnett
363450
Fee:
$765.00
3 days left. Enroll by Sep 24, 2018
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after September 28, 2018
Course Requirements
Internet access required to retrieve course materials.

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Monday, Wednesday 9:00AM - 12:00PM
Instructor: Joseph Hartnett
363449
Fee:
$795.00
3 days left. Enroll by Sep 24, 2018
See Details
Notes

Internet access required.

Refund Deadline
No refunds after September 30, 2018
Course Requirements
IMC – The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communications by Don Schultz and Heidi Schultz
Schedule
Type
Date
Time
Location
Lecture
Mon Sep 24, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Sep 26, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Mon Oct 1, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Oct 3, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Mon Oct 8, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Oct 10, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Mon Oct 15, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Oct 17, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Mon Oct 22, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Wed Oct 24, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Lecture
Mon Oct 29, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 313
Available
-
Tuesday 7:00PM - 10:00PM
Instructor: Kimberly Small
363448
Fee:
$765.00
4 days left. Enroll by Sep 25, 2018
See Details
Notes

Internet access required.

Refund Deadline
No refunds after October 8, 2018
Course Requirements
(Optional) Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch, George E. and Belch, Michael A.
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 25, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Tue Oct 2, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Tue Oct 9, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Tue Oct 16, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Tue Oct 23, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Tue Oct 30, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Tue Nov 6, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Tue Nov 13, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Tue Nov 20, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Tue Nov 27, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212
Lecture
Tue Dec 4, 2018
7:00PM - 10:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 212

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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