Marketing with Google Ads
MGMT X 471.10
Learn how to create and manage a Google Adwords account in this course, and start improving your Adwords marketing campaigns.
Starting at $455.00
As few as 6 weeks
What you can learn.
- Create and manage a Google AdWords account
- Learn about ad creation and the optimization process to generate traffic
- Examine strategies for keywords selection and best practices for campaign success
- Understand metrics and compute return on investment
About this course:This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.
Winter 2020 Schedule
These courses are fully online, and there are no in-person classroom meetings.
Future Offering (Opens November 04, 2019 12:00:00 AM)
Internet access required.
No refunds after February 14, 2020
Course syllabus not yet available.
No Textbook Required by Jason McDonald Ph.D.
CreateSpace Independent Publishing Platform