Marketing with Google Ads

MGMT X 471.10
Learn how to create and manage a Google Adwords account in this course, and start improving your Adwords marketing campaigns.
READ MORE ABOUT THIS COURSE
Classroom
Starting at $455.00
As few as 5 weeks
2.0 Credits

What you can learn.

  • Create and manage a Google AdWords account
  • Learn about ad creation and the optimization process to generate traffic
  • Examine strategies for keywords selection and best practices for campaign success
  • Understand metrics and compute return on investment

About this course:

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness.

Fall 2018 Schedule

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Tuesday 7:00PM - 10:15PM
Location: UCLA
363460
Fee:
$455.00
4 days left. Enroll by Sep 25, 2018
See Details
Notes

Internet access required.

Refund Deadline
No refunds after September 24, 2018
Course Requirements
No textbook required for this section.
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 25, 2018
7:00PM - 10:15PM
UCLA
Dodd Hall 167
Lecture
Tue Oct 2, 2018
7:00PM - 10:15PM
UCLA
Dodd Hall 167
Lecture
Tue Oct 9, 2018
7:00PM - 10:15PM
UCLA
Dodd Hall 167
Lecture
Tue Oct 16, 2018
7:00PM - 10:15PM
UCLA
Dodd Hall 167
Lecture
Tue Oct 23, 2018
7:00PM - 10:15PM
UCLA
Dodd Hall 167

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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