Marketing Principles and Practices

MGMT X 160
Build a strong foundation of knowledge with this introductory course to marketing.
READ MORE ABOUT THIS COURSE
Classroom
Online
Starting at $765.00
As few as 6 weeks
4.0 Credits

What you can learn.

  • Survey the concepts, functions, and methods of marketing
  • Understand how to operationalize marketing in various industries
  • Learn about the four Ps of marketing and how to develop a marketing plan
  • Build a strong base for understanding market research, strategy, tactics, regulations, and trends

About this course:

This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. You examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and trends. Transferable for UC credit.

Fall 2018 Schedule

These courses are fully online, and there are no in-person classroom meetings.

Wait List
-
Instructor: Steven Van Hook
363426
Fee:
$765.00
See Details
Notes

Mid-term and final exams are proctored online; additional requirements include microphone, headphones/speakers, and webcam.

Enrollment limited to 25 students. Internet access required. Materials required.

Refund Deadline
No refunds after September 28, 2018
Course Requirements
Internet access required to retrieve course materials.
Book: Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr. & E. Jerome McCarthy

These courses meet in person and make use of an online presence to varying degrees.

Wait List
-
Tuesday, Thursday 1:00PM - 4:00PM
Instructor: Mark Stern
363424
Fee:
$795.00
See Details
Notes

This section is specifically for international students in the Marketing Certificate program.

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after October 1, 2018
Course Requirements
Book: Marketing: The Basics by Karl Moore and Niketh Pareek
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 25, 2018
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 307
Lecture
Thu Sep 27, 2018
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 307
Lecture
Tue Oct 2, 2018
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 307
Lecture
Thu Oct 4, 2018
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 307
Lecture
Tue Oct 9, 2018
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 307
Lecture
Thu Oct 11, 2018
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 307
Lecture
Tue Oct 16, 2018
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 307
Lecture
Thu Oct 18, 2018
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 307
Lecture
Tue Oct 23, 2018
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 307
Lecture
Thu Oct 25, 2018
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 307
Lecture
Tue Oct 30, 2018
1:00PM - 4:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 307
Wait List
-
Monday, Wednesday 9:00AM - 12:00PM
Instructor: Jennifer Cowan Hannon
363423
Fee:
$795.00
See Details
Notes

This section is specifically for international students in the Marketing Certificate program.

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after September 30, 2018
Course Requirements
Essentials of Marketing: A Marketing Strategy Planning Approach by William Perreault Jr., Joseph Cannon and E. Jerome McCarthy
Schedule
Type
Date
Time
Location
Lecture
Mon Sep 24, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Wed Sep 26, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Mon Oct 1, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Wed Oct 3, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Wed Oct 10, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Mon Oct 15, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Wed Oct 17, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Mon Oct 22, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Wed Oct 24, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Mon Oct 29, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Lecture
Wed Oct 31, 2018
9:00AM - 12:00PM
UCLA Extension 1010 Westwood
UCLA Extension 1010 Westwood 416
Available
-
Thursday 6:30PM - 9:30PM
Instructor: Marc Villarreal
363422
Fee:
$765.00
6 days left. Enroll by Sep 27, 2018
See Details
Notes

No meeting November 22.

Materials required. 

Refund Deadline
No refunds after October 10, 2018
Course Requirements
Internet access required to retrieve course materials.
(Optional) Essentials of Marketing Beyond the Four P’s
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 27, 2018
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Oct 4, 2018
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Oct 11, 2018
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Oct 18, 2018
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Oct 25, 2018
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Nov 1, 2018
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Nov 8, 2018
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Nov 15, 2018
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Nov 22, 2018
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Nov 29, 2018
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215
Lecture
Thu Dec 6, 2018
6:30PM - 9:30PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 215

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