PR and Branding in Practice: Putting It All Together

MGMT X 469.16
Intended for PR students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems, and how to put together an effective PR practice.
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What you can learn.

  • Analyze case histories to discern various problem-solving techniques
  • Develop a full PR campaign integrating prior knowledge gained from other courses and professional experience
  • Learn to put together an effective PR practice, whether in agency, corporate, or nonprofit

About this course:

For Public Relations Certificate students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems by focusing on the analysis of actual case histories as well as the development of campaigns for hypothetical clients. As a capstone to knowledge already gained about different facets of public relations, this course "puts it together" to illuminate effective public relations practice--whether agency, corporate, or nonprofit.
Suggested Prerequisites

It is advisable that you complete the following (or equivalent) since they are prerequisites for PR and Branding in Practice: Putting It All Together.

X 469.11 Fundamentals of Public Relations, X 432 Reporting and Writing I, X 469.12 Writing for Public Relations, and either X 469.14 Strategic Public Relations Management or X 469.13 Working with the Media; or equivalent knowledge and consent of instructor.

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