PR and Branding in Practice: Putting It All Together

MGMT X 469.16

Intended for PR students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems, and how to put together an effective PR practice.

READ MORE ABOUT THIS COURSE
Fall
Spring
Hybrid
Starting at $455.00
As few as 6 weeks
2.0

What you can learn.

  • Analyze case histories to discern various problem-solving techniques
  • Develop a full PR campaign integrating prior knowledge gained from other courses and professional experience
  • Learn to put together an effective PR practice, whether in agency, corporate, or nonprofit

About this course:

For Public Relations Certificate students in advanced standing and current professionals, this course teaches the techniques for developing solutions to public relations problems by focusing on the analysis of actual case histories as well as the development of campaigns for hypothetical clients. As a capstone to knowledge already gained about different facets of public relations, this course "puts it together" to illuminate effective public relations practice--whether agency, corporate, or nonprofit.
Suggested Prerequisites

It is advisable that you complete the following (or equivalent) since they are prerequisites for PR and Branding in Practice: Putting It All Together.

X 469.11 Fundamentals of Public Relations, X 432 Reporting and Writing I, X 469.12 Writing for Public Relations, and either X 469.14 Strategic Public Relations Management or X 469.13 Working with the Media; or equivalent knowledge and consent of instructor.

Fall 2019 Schedule

Available Format(s):

Hybrid courses utilize a combination of in-person classroom meetings and online meetings.

Available
-
Saturday 10:00AM - 1:00PM
Location: UCLA Extension Lindbrook Center in Westwood
Instructor: Chantal Allan
369489
Fee:
$455.00
35 days left. Enroll by Oct 26, 2019
See Details
Notes

Enrollment limited to 25 students. Internet access required.

Refund Deadline
No refunds after October 25, 2019
Course Requirements
(Optional) Book: The Practice of Public Relations by Seitel, Fraser P.
Book: The 2017 Associated Press Stylebook by Associated Press
Schedule
Type
Date
Time
Location
Lecture
Sat Oct 26, 2019
10:00AM - 1:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216
Lecture
Sat Nov 30, 2019
10:00AM - 1:00PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 216

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
Keep up to date on the latest news and offerings in Marketing, Sales & PR

vector icon of building

Corporate Education

Learn how we can help your organization meet its professional development goals and corporate training needs.

Learn More

vector icon of building

Donate to UCLA Extension

Support our many efforts to reach communities in need.

Innovation Programs

Student Scholarships

Coding Boot Camp

Lifelong Learning