Social Media Marketing

MGMT X 460.398

Most use social media for personal purposes, but not everyone understands how to use social media for business. Go beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Classroom
Online
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Examine the various channels and platforms that make up the social media ecosystem
  • Study current examples and future opportunities of how marketers can harness the power of social media to create awareness and buzz
  • Learn to integrate social media into integrated marketing strategy

About this course:

This course looks at the channels of marketing, advertising, and communication that make up social media and the Web, exploring how these tools fit into a company's traditional integrated marketing strategy. Using case studies and real-world examples from large corporations and small businesses, students explore current examples and future opportunities of how marketing professionals embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. Learn practical tips and techniques, as well as see the bigger picture to help successfully leverage social media marketing for your own environment and purpose.

Fall 2019 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Wait List
-
Wednesday 6:30PM - 9:45PM
Location: UCLA Extension Lindbrook Center in Westwood
Instructor: Sofia Sheth
369506
Fee:
$455.00
See Details
Notes

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after October 29, 2019
Course Requirements
Internet access required to retrieve course materials.
Book: Textbook TBA by Jonah Berger
Schedule
Type
Date
Time
Location
Lecture
Wed Oct 30, 2019
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Nov 6, 2019
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Nov 13, 2019
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Nov 20, 2019
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214
Lecture
Wed Nov 27, 2019
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 214

Available Format(s):

These courses are fully online, and there are no in-person classroom meetings.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Instructor: Mark Burgess
370814
Fee:
$455.00
See Details
Notes

Enrollment limited. Internet access required. Materials required.

Refund Deadline
No refunds after January 10, 2020
Course Requirements
Internet access required to retrieve course materials.
START WITH WHY : HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTION by SINEK, SIMON
Course syllabus not yet available.

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Thursday 6:30PM - 9:45PM
Location: UCLA Extension Lindbrook Center in Westwood
Instructor: Rainier de Ocampo
370813
Fee:
$455.00
See Details
Notes

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after February 19, 2020
Course Requirements
Internet access required to retrieve course materials.
Textbook Not Yet Available
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Feb 13, 2020
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu Feb 20, 2020
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu Feb 27, 2020
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu Mar 5, 2020
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Lecture
Thu Mar 12, 2020
6:30PM - 9:45PM
UCLA Extension Lindbrook Center in Westwood
UCLA Extension Lindbrook Center 210
Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Thursday 9:30AM - 12:30PM
Location: UCLA Extension Gayley Center in Westwood
370812
Fee:
$455.00
See Details
Notes

Enrollment limited; early enrollment advised. Internet access required. Materials required.

Refund Deadline
No refunds after February 26, 2020
Course Requirements
Internet access required to retrieve course materials.
Textbook Not Yet Available
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Feb 20, 2020
9:30AM - 12:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Feb 27, 2020
9:30AM - 12:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Mar 5, 2020
9:30AM - 12:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Mar 12, 2020
9:30AM - 12:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115
Lecture
Thu Mar 19, 2020
9:30AM - 12:30PM
UCLA Extension Gayley Center in Westwood
UCLA Extension Gayley Center 115

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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