Strategic Public Relations Management

MGMT X 469.14

For those with aspirations to higher-level public relations position, this course looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Classroom
Starting at $765.00
As few as 11 weeks
4.0

What you can learn.

  • Examine staffing, budgeting, and problem-solving techniques faced by PR managers
  • Design effective PR campaigns and communication strategies
  • Review the ethical and legal concerns of a PR executive and the advisory role of this position

About this course:

The course, designed for those with either present or future aspirations to higher-level public relations positions, looks at the execution of key managerial PR functions in corporations, agencies, and nonprofit organizations. Instruction examines such responsibilities as staffing, budgeting, and problem-solving techniques, as well as designing PR campaigns and communication strategies. Additional topics to be discussed include the ethical and legal concerns of a PR executive and the advisory role he/she plays.
Suggested Prerequisites

It is advisable that you complete the following (or equivalent) since they are prerequisites for Strategic Public Relations Management.

X 469.11 Fundamentals of Public Relations, X 469.12 Writing for Public Relations or equivalent experience and consent of instructor.

Winter 2020 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Tuesday 6:30PM - 9:30PM
Location: UCLA
Instructor: Joann Killeen
370792
Fee:
$765.00
See Details
Notes

Enrollment limited to 20 students. Internet access required.

Refund Deadline
No refunds after January 20, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Tue Jan 7, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 164
Lecture
Tue Jan 14, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 164
Lecture
Tue Jan 21, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 164
Lecture
Tue Jan 28, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 164
Lecture
Tue Feb 4, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 164
Lecture
Tue Feb 11, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 164
Lecture
Tue Feb 18, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 164
Lecture
Tue Feb 25, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 164
Lecture
Tue Mar 3, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 164
Lecture
Tue Mar 10, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 164
Lecture
Tue Mar 17, 2020
6:30PM - 9:30PM
UCLA
Royce Hall 164

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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