Strategic Writing: An Advanced PR Workshop

MGMT X 469.22

For advanced students, this six-week, writing intensive workshop will help you master the art of strategic writing, key message formulation, and targeted delivery.

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What you can learn.

  • Expand your portfolio to include PR materials used by top executives in both corporate and nonprofit sectors
  • Move beyond press releases and learn to write high-profile communications required of PR strategists
  • Create a body of work that reflects current trends and commands results
  • Produce and polish speeches, presentations, and position papers

About this course:

Master the art of the strategic writing, key message formulation, and targeted delivery in this six-week, writing-intensive workshop. Moving beyond the press release and onto high-profile communication required of PR strategists, students produce and polish speeches, presentations and position papers to create a body of work that reflects current trends and commands results. Expand your portfolio to include PR materials used by top executives in both the corporate and non-profit sector.
Suggested Prerequisites

It is advisable that you complete the following (or equivalent) since they are prerequisites for Strategic Writing: An Advanced PR Workshop.

X 469.12 Writing for Public Relations, or equivalent experience and consent of the instructor.

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Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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