Working with the Media

MGMT X 469.13

Intended for public relations and communications professionals, this course explores the various media outlets and presents ways to effectively work with these outlets.

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What you can learn.

  • Learn about various media outlets, including print, broadcast, and digital
  • Utilizing case histories, examine creative and timely methods of planning and servicing stories
  • Discuss state-of-the-art media coverage techniques
  • Practice verbal pitch techniques

About this course:

This course explores the various media outlets--print, broadcast, and digital--for those working in a broad range of public relations fields and discusses the tricks of the trade on how to work with these outlets effectively. Case histories will be used to discuss the various media outlets and to illustrate creative and timely planting and servicing of stories. State-of-the-art media coverage techniques are discussed and participants have a chance to practice proven verbal pitch techniques.
Suggested Prerequisites

It is advisable that you complete the following (or equivalent) since they are prerequisites for Working with the Media.

X 469.11 Fundamentals of Public Relations or X 469.12 Writing for Public Relations, or equivalent experience and consent of instructor.

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