Writing for Marketing and Advertising
Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.
What you can learn.
- Build the essential skills to write clear, concise, and compelling messages
- Study examples of effective writing
- Practice writing tag lines, proposals, direct mail pieces, and other marketing materials
About this course:Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear, concise, and compelling messages for all media. You study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, and create materials for digital delivery via the web.
Winter 2020 Schedule
These courses meet in person and make use of an online presence to varying degrees.
Internet access required. Materials required.