Writing for Marketing and Advertising

MGMT X 461A

Effective marketing and advertising campaigns have creative and resonant messages. Hone your writing skills to craft compelling messages in this course.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Summer
Classroom
Starting at $455.00
As few as 5 weeks
2.0

What you can learn.

  • Build the essential skills to write clear, concise, and compelling messages
  • Study examples of effective writing
  • Practice writing tag lines, proposals, direct mail pieces, and other marketing materials

About this course:

Writing for marketing and advertising is all about crafting a message. This course aims to build the essential skills to write clear, concise, and compelling messages for all media. You study and practice writing proposals, direct mail pieces, brochure copy, sales letters, business plans, and create materials for digital delivery via the web. 

Winter 2020 Schedule

Available Format(s):

These courses meet in person and make use of an online presence to varying degrees.

Future Offering (Opens November 04, 2019 12:00:00 AM)
-
Thursday 7:00PM - 10:00PM
Location: UCLA
370826
Fee:
$455.00
See Details
Notes

 Internet access required. Materials required.

Refund Deadline
No refunds after January 15, 2020
Course Requirements
Internet access required to retrieve course materials.
Course syllabus not yet available.
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 9, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A82
Lecture
Thu Jan 16, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A82
Lecture
Thu Jan 23, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A82
Lecture
Thu Jan 30, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A82
Lecture
Thu Feb 6, 2020
7:00PM - 10:00PM
UCLA
Haines Hall A82

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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