Content Strategy for UX

DESMA X 485.99

Learn best practices on how to define, construct, and implement content across digital products and media.

READ MORE ABOUT THIS COURSE
Fall
Winter
Spring
Remote
Starting at $759.00
As few as 11 weeks
4.0

What you can learn.

  • Understand how content strategy affects user experience and how to test it
  • Recognize the power of taxonomy and information architecture
  • Compare the differences between machine learning and artificial intelligence, and how to support each with content
  • Learn how to apply design thinking to develop a content strategy and roadmap

About this course:

Many websites and apps offer similar experiences and features. Content strategy helps differentiate products by communicating stories and information that engage users and create a meaningful digital experience. From product descriptions to error messages, content strategy turns predictable interactions into memorable ones. In this course, students learn how to establish voice and personality when planning content for FAQs, chatbots, tutorials, search, voice UI, and more. Students focus on content strategy made up of taxonomy, information architecture, UX writing, machine learning, and artificial intelligence. The class demonstrates proven methods for user engagement, including how to create a strategic roadmap, conduct a workshop, and writing for evergreen digital experiences.
Prerequisites
DESMA X 481.99AF User Experience I and DESMA X 479.8K User Experience II, or equivalent experience and consent of instructor. 

Winter 2022 Schedule

Date & Time
Details
Format
 
-
Monday 6:00PM - 9:00PM PT
Enrollment Closed
See Details
Instructor: Chuck Griffith
384095
Fee:
$759.00
Remoteformat icon
Location: Online
Refund Deadline
No refunds after January 10, 2022
Course Requirements
Book: Content Strategy for the Web by Halvorson, Kristina
Schedule
Type
Date
Time
Location
Lecture
Mon Jan 3, 2022
6:00PM PT - 9:00PM PT
Online
Lecture
Mon Jan 10, 2022
6:00PM PT - 9:00PM PT
Online
Lecture
Mon Jan 17, 2022
6:00PM PT - 9:00PM PT
Online
Lecture
Mon Jan 24, 2022
6:00PM PT - 9:00PM PT
Online
Lecture
Mon Jan 31, 2022
6:00PM PT - 9:00PM PT
Online
Lecture
Mon Feb 7, 2022
6:00PM PT - 9:00PM PT
Online
Lecture
Mon Feb 14, 2022
6:00PM PT - 9:00PM PT
Online
Lecture
Mon Feb 21, 2022
6:00PM PT - 9:00PM PT
Online
Lecture
Mon Feb 28, 2022
6:00PM PT - 9:00PM PT
Online
Lecture
Mon Mar 7, 2022
6:00PM PT - 9:00PM PT
Online
Lecture
Mon Mar 14, 2022
6:00PM PT - 9:00PM PT
Online

Spring 2022 Schedule

Date & Time
Details
Format
 
-
Monday 6:00PM - 9:00PM PT
Future Offering (Opens January 31, 2022 12:00:00 AM)
See Details
Instructor: Chuck Griffith
385556
Fee:
$759.00
Remoteformat icon
Location: Remote Classroom
Refund Deadline
No refunds after April 04, 2022
Course Requirements
Book: Content Strategy for the Web by Halvorson, Kristina
Schedule
Type
Date
Time
Location
Lecture
Mon Mar 28, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Mon Apr 4, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Mon Apr 11, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Mon Apr 18, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Mon Apr 25, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Mon May 2, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Mon May 9, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Mon May 16, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Mon May 23, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Mon May 30, 2022
6:00PM PT - 9:00PM PT
Remote Classroom
Lecture
Mon Jun 6, 2022
6:00PM PT - 9:00PM PT
Remote Classroom

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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