Content Strategy for UX
Learn best practices on how to define, construct, and implement content across digital products and media.
What you can learn.
- Understand how content strategy affects user experience and how to test it
- Recognize the power of taxonomy and information architecture
- Compare the differences between machine learning and artificial intelligence, and how to support each with content
- Learn how to apply design thinking to develop a content strategy and roadmap
About this course:Many websites and apps offer similar experiences and features. Content strategy helps differentiate products by communicating stories and information that engage users and create a meaningful digital experience. From product descriptions to error messages, content strategy turns predictable interactions into memorable ones. In this course, students will learn how to establish voice and personality when planning content for FAQs, chatbots, tutorials, search, voice UI, and more. Students will focus on content strategy made up of taxonomy, information architecture, UX writing, machine learning, and artificial intelligence. The class will demonstrate proven methods for user engagement, including how to create a strategic roadmap, conduct a workshop, and writing for evergreen digital experiences.
Fall 2020 Schedule
These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.