Winter in-person courses resume classroom meetings on Jan. 31. Students returning to campus must follow UCLA Health and Safety Protocols. For more information, view COVID-19 and Return to Campus Updates
Understand how content strategy affects user experience and how to test it
Recognize the power of taxonomy and information architecture
Compare the differences between machine learning and artificial intelligence, and how to support each with content
Learn how to apply design thinking to develop a content strategy and roadmap
About this course:
Many websites and apps offer similar experiences and features. Content strategy helps differentiate products by communicating stories and information that engage users and create a meaningful digital experience. From product descriptions to error messages, content strategy turns predictable interactions into memorable ones. In this course, students learn how to establish voice and personality when planning content for FAQs, chatbots, tutorials, search, voice UI, and more. Students focus on content strategy made up of taxonomy, information architecture, UX writing, machine learning, and artificial intelligence. The class demonstrates proven methods for user engagement, including how to create a strategic roadmap, conduct a workshop, and writing for evergreen digital experiences.
DESMA X 481.99AF User Experience I and DESMA X 479.8K User Experience II, or equivalent experience and consent of instructor.