Content Strategy for UX

DESMA X 485.99

Learn best practices on how to define, construct, and implement content across digital products and media.

READ MORE ABOUT THIS COURSE
Fall
Spring
Remote Instruction
Starting at $759.00
As few as 11 weeks
4.0

What you can learn.

  • Understand how content strategy affects user experience and how to test it
  • Recognize the power of taxonomy and information architecture
  • Compare the differences between machine learning and artificial intelligence, and how to support each with content
  • Learn how to apply design thinking to develop a content strategy and roadmap

About this course:

Many websites and apps offer similar experiences and features. Content strategy helps differentiate products by communicating stories and information that engage users and create a meaningful digital experience. From product descriptions to error messages, content strategy turns predictable interactions into memorable ones. In this course, students will learn how to establish voice and personality when planning content for FAQs, chatbots, tutorials, search, voice UI, and more. Students will focus on content strategy made up of taxonomy, information architecture, UX writing, machine learning, and artificial intelligence. The class will demonstrate proven methods for user engagement, including how to create a strategic roadmap, conduct a workshop, and writing for evergreen digital experiences.

Fall 2020 Schedule

Available Format(s):

These courses have regular meeting times and are fully online, via remote instruction. Click “See Details” below for more information.

Available
-
Tuesday 7:00PM PDT - 10:00PM PST
Location: Online
Instructor: Chuck Griffith
375831
Fee:
$759.00
45 days left. Enroll by Sep 29, 2020
See Details
Refund Deadline
No refunds after October 06, 2020
Schedule
Type
Date
Time
Location
Lecture
Tue Sep 29, 2020
7:00PM PDT - 10:00PM PST
Online
Lecture
Tue Oct 6, 2020
7:00PM PDT - 10:00PM PST
Online
Lecture
Tue Oct 13, 2020
7:00PM PDT - 10:00PM PST
Online
Lecture
Tue Oct 20, 2020
7:00PM PDT - 10:00PM PST
Online
Lecture
Tue Oct 27, 2020
7:00PM PDT - 10:00PM PST
Online
Lecture
Tue Nov 3, 2020
7:00PM PDT - 10:00PM PST
Online
Lecture
Tue Nov 10, 2020
7:00PM PDT - 10:00PM PST
Online
Lecture
Tue Nov 17, 2020
7:00PM PDT - 10:00PM PST
Online
Lecture
Tue Nov 24, 2020
7:00PM PDT - 10:00PM PST
Online
Lecture
Tue Dec 1, 2020
7:00PM PDT - 10:00PM PST
Online
Lecture
Tue Dec 8, 2020
7:00PM PDT - 10:00PM PST
Online

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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