Designing Experiences: Exhibit, Retail, Event, and Environmental Graphic Design
DESMA X 427.16
Learn to design interactive experiences and create a sense of place for cultural and commercial applications.
What you can learn.
- Further your understanding of how people interact with designed environments and examine how designers create a sense of place
- Get an introduction to environmental design including signage, interior architecture, graphic applications for buildings, event signage, exhibitions, and related graphics
- Explore drawings and models for representation of design solutions (objects, environments, production specifications and materials)
- Examine real-world case studies from the exhibition, retail, trade show, and educational sectors that successfully communicate, engage, educate, and inspire
- Complete projects that expand your understanding of human factors, architectural scale, way-finding, color, motion graphics, presentation media, materials, and methods for creating effective designs for architectural environments
- Join selected field trips that complement and inform course work
About this course:Learn to design interactive experiences and create a sense of place for cultural and commercial applications. Assignments lead students through the design problem-solving process, including audience assessment, storyline development, and print and environmental graphic systems. Drawings, models, human factors, architectural scale and space, way-finding, furnishings, and interactive media are explored. Real-world case studies, including Getty Museum installations, are examined. Concepts covered are applicable to user experience, branding systems, and portfolio development. Selected field trips and guest speakers complement coursework.
X 479.6A Design Fundamentals, X 479.4A Typography, and X 481.992 InDesign, or equivalent experience.