Designing Experiences: Exhibit, Retail, Event, and Environmental Graphic Design

DESMA X 427.16
Learn to design interactive experiences and create a sense of place for cultural and commercial applications.
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About this course:

Learn to design interactive experiences and create a sense of place for cultural and commercial applications. Assignments lead students through the design problem-solving process, including audience assessment, storyline development, and print and environmental graphic systems. Drawings, models, human factors, architectural scale and space, way-finding, furnishings, and interactive media are explored. Real-world case studies, including Getty Museum installations, are examined. Concepts covered are applicable to user experience, branding systems, and portfolio development. Selected field trips and guest speakers complement coursework.
Suggested Prerequisites

It is advisable that you complete the following (or equivalent) since they are prerequisites for Designing Experiences: Exhibit, Retail, Event, and Environmental Graphic Design.

X 479.6A Design Fundamentals, X 479.4A Typography, and X 481.992 InDesign.

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This course applies towards the following certificates & specializations…

What you will learn.

  • Further your understanding of how people interact with designed environments and examine how designers create a sense of place
  • Get an introduction to environmental design including signage, interior architecture, graphic applications for buildings, event signage, exhibitions, and related graphics
  • Explore drawings and models for representation of design solutions (objects, environments, production specifications and materials)
  • Examine real-world case studies from the exhibition, retail, trade show, and educational sectors that successfully communicate, engage, educate, and inspire
  • Complete projects that expand your understanding of human factors, architectural scale, way-finding, color, motion graphics, presentation media, materials, and methods for creating effective designs for architectural environments
  • Join selected field trips that complement and inform course work
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