Graphic Design for the Digital Media

DESMA X 481.4AA

Delve into the role of the graphic designer as a vital member of the creative team responsible for a broadcast content provider's on-air look.

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What you can learn.

  • Learn how designers provide broadcast content providers with an identity that helps the viewer connect with both programming and brand
  • Focus on logo design, typography, set design, promo packaging, animation, and production techniques
  • Explore the function of graphic design as a collaborative endeavor
  • Gain "real world" perspectives through a series of industry guest speakers

About this course:

Graphic design provides a broadcast content provider with an identity that helps the viewer connect with its programming and brand. In this course, we look at the role of the graphic designer as a vital member of the creative team responsible for the look and feel of digital assets. Areas of focus include logo design, typography, promo packaging, animation, and production techniques in broadcast and digital space. We explore the function of graphic design as a collaborative endeavor. Guest speakers may include key television creatives such as animators, creative directors, promotion producers, and art directors. You will hone your design skills by creating professional-quality portfolio pieces. Be prepared to travel to studios and agencies around town for 50% of the classes. All levels welcome. 
Prerequisites
DESMA X 479.6A Design Fundamentals, DESMA X 479.4B Typography, and experience with Illustrator and Photoshop.

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Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

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