The Business of Entertainment

MGMT X 403.31
This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.
READ MORE ABOUT THIS COURSE
Fall
Spring
Summer
Winter
Online
Classroom
Starting at $699.00
As few as 11 weeks
4.0 Credits

What you can learn.

  • Understand the cutting-edge distribution and media consumption platforms that dominate entertainment today
  • Assess the remarkable array of opportunities available in this new age of entertainment
  • Learn the new business and operation models that keep companies profitable in this rapidly changing media landscape
  • Learn firsthand from industry guests how they have adapted and succeeded to these changing trends

About this course:

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues, and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

Winter 2019 Schedule

These courses are fully online, and there are no in-person classroom meetings.

Available
-
Instructor: Gina Holland
364640
Fee:
$699.00
51 days left. Enroll by Jan 7, 2019
See Details
Notes

Internet access required. Materials required.

Refund Deadline
No refunds after January 11, 2019
Course Requirements
Internet access required to retrieve course materials.
Book: The Biz by Schuyler M. Moore

These courses meet in person and make use of an online presence to varying degrees.

Available
-
Thursday 7:00PM - 10:00PM
Location: UCLA
364647
Fee:
$699.00
54 days left. Enroll by Jan 10, 2019
See Details
Notes

Internet access required.

Refund Deadline
No refunds after January 23, 2019
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Thu Jan 10, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Jan 17, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Jan 24, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Jan 31, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Feb 7, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Feb 14, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Feb 21, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Feb 28, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Mar 7, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Mar 14, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161
Lecture
Thu Mar 21, 2019
7:00PM - 10:00PM
UCLA
Dodd Hall 161

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.
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