Introduction to Television

FILM TV X 476.321
Gain an understanding of the TV marketplace including who are the buyers of television content, how showrunners work and strategize, and what tools and content you need in order to sell your own television show or series.
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What you can learn.

  • Become familiar with the TV landscape: Who are network, cable, and premium cable buyers now
  • Learn the network development cycle
  • Learn about international TV packaging
  • Acquire an understanding of cable priorities and why premium cable does not care about ratings; the TV digital world
  • Learn about upfronts, sweeps, ratings, shares, and other crucial concepts
  • Acquire practical resources that help you get ahead in television

About this course:

The golden age of television is happening right before our eyes and any producer or content creator in the entertainment industry must know how to navigate within this highly lucrative business. In this survey course, you gain an understanding of the TV marketplace including who are the hundreds of buyers of television content, how showrunners work and strategize, and what tools and content you need in order to sell your own television show or series. Instruction covers network, cable, and premium cable buyers and also focuses on how to become a TV writer and director. Industry guest speakers supplement lectures, discussion, and assignments. Topics include the various roles within the TV industry; the genres of television; the network development cycle, international TV packaging; cable priorities and why premium cable does not care about ratings; the TV digital world; upfronts, sweeps, ratings, shares, and other crucial concepts; and practical resources that help you to get ahead in television. By the end of the course you have a clear idea of the television landscape and the opportunities available to producers, writers, and filmmakers.

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Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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