Beyond the Creative: What You Need to Know about the Business of Music

MUSC X 447.22
In this survey course artists and aspiring executives learn about the business side of music and how to use that knowledge in their careers.
READ MORE ABOUT THIS COURSE
Classroom
Starting at $699.00
As few as 12 weeks
4.0 Credits

What you can learn.

  • Dive into real-world examples of royalties, touring, merchandise, and other kinds of artist income
  • Learn how a song earns money, how to protect your original songs, and collect money from your works
  • Understand how to maximize marketing and revenues in the new digital landscape
  • Discover the profitability of sync licensing your music to film, TV, commercials, and games
  • Delve into the functions of a manager, business manager, agent, and attorney
  • Obtain insight into the process of being signed, record deals, and 360 deals

About this course:

In this nuts-and-bolts survey course, artists and aspiring executives learn about the business side of music and how to use that knowledge in their careers and finances. Real-world examples of record and publishing royalties, touring, merchandise, and other forms of artist income show how the music business actually works from both artist and industry perspectives. Topics include how a song earns money; protecting your original songs; collecting money from your works; maximizing marketing and revenues in the new digital landscape; the functions of the personal manager, business manager, agent and attorney; record deals, getting signed, and 360 deals; touring, merchandising, and sales from a financial point of view; and the new moneymaker: sync licensing your music to film, television, commercials, and games. High-profile guests augment lectures and discussions.

Fall 2018 Schedule

These courses meet in person and make use of an online presence to varying degrees.

Canceled
-
Thursday 6:30PM - 9:30PM
Location: UCLA
Instructor: Owen Husney
363096
Fee:
$699.00
See Details
Notes

No meeting November 22.

No refund after October 11, 2018. Internet access required. Materials required. 

Refund Deadline
No refunds after October 11, 2018
Course Requirements
Internet access required to retrieve course materials.
Schedule
Type
Date
Time
Location
Lecture
Thu Sep 27, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 160
Lecture
Thu Oct 4, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 160
Lecture
Thu Oct 11, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 160
Lecture
Thu Oct 18, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 160
Lecture
Thu Oct 25, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 160
Lecture
Thu Nov 1, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 160
Lecture
Thu Nov 8, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 160
Lecture
Thu Nov 15, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 160
Lecture
Thu Nov 22, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 160
Lecture
Thu Nov 29, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 160
Lecture
Thu Dec 6, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 160
Lecture
Thu Dec 13, 2018
6:30PM - 9:30PM
UCLA
Royce Hall 160

Contact Us

Speak to a program representative. Hours: Mon-Fri, 8am-5pm.

This course applies towards the following certificates & specializations…

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