Post-MBA: Customer Experiences

About this course:

Customer expectations are changing, digital is everywhere, and organizations face a variety of risks. Gathering and using customer data effectively can help you drive the client experience. Is your business creating the systems, processes and expertise to turn data into a better product, a better experience and increased sales? Learn what is digital marketing, how to create a campaign and how to measure its effectiveness. The other tool companies use to impact the customer experience is customer relations management (CRM) systems. Learn about the tool, the capabilities and the power of these systems and enhance your career prospects by gaining an understanding of these systems.