Strategy and Marketing for Health Organizations

HLT POL X 444
This course covers principles of health care services, products, and marketing. Topics include mission assessment, organizational analysis, SWOT analysis, strategic planning process, market analysis and positioning.
READ MORE ABOUT THIS COURSE
Hybrid
SMART Network Instructor Classroom
SMART Network Remote Classroom
Starting at $1,038.00
11 weeks
4.0 Credits

What you can learn.

  • Use strategic management principles to analyze the mission, vision, core values, goals, and governance of health care organizations
  • Better appreciate health care market and consumer behavior
  • Consider the role of strategic planning and marketing in health care delivery financial and operational systems
  • Define the strategic marketing process, applying it to healthcare products & services
  • Review marketing approaches of different organizations

About this course:

This course provides a broad yet comprehensive overview of health care services and products, as well as strategy and marketing concepts, issues, and tools. Topics include mission and vision assessment; competitive and organizational analysis; SWOT analysis; scenario development; the strategic planning process; market analysis and positioning; marketing segmentation and research; and price and product promotion from the hospital/health system, pharmaceutical, physician/provider, and health plan perspective.

Fall 2018 Schedule

Hybrid courses utilize a combination of in-person classroom meetings and online meetings.

Available
-
Saturday 9:00AM - 12:15PM
Instructor: James Lott, PsyD, MBA
362708
Fee:
$1,038.00
43 days left. Enroll by Sep 29, 2018
See Details
Notes

Two online meetings to be arranged for November 10 & 24.

The instructor and students in this room connect to a remote classroom through web-conferencing technology for live, synchronous learning. All courses are recorded for student convenience.

Prerequisite: HLT POL X 440 Introduction to the U.S. Health Care System is strongly recommended.

This course is open to all students; certificate candidacy is not required to enroll.

Enrollment limited; early enrollment advised. Visitors not permitted. Enrollment deadline: October 6, 2018. No refund after October 13, 2018. Materials required. Internet access required.

Refund Deadline
No refunds after October 13, 2018
Course Requirements
Internet access required to retrieve course materials.
Book: Essentials Of Health Care Marketing by Eric N. Berkowitz
Book: Essentials of Strategic Planning in Healthcare by Jeffrey P. Harrison,
Schedule
Type
Date
Time
Location
Lecture
Sat Sep 29, 2018
9:00AM - 12:15PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219B - Solstice
Lecture
Sat Oct 6, 2018
9:00AM - 12:15PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219B - Solstice
Lecture
Sat Oct 13, 2018
9:00AM - 12:15PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219B - Solstice
Lecture
Sat Oct 20, 2018
9:00AM - 12:15PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219B - Solstice
Lecture
Sat Oct 27, 2018
9:00AM - 12:15PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219B - Solstice
Lecture
Sat Nov 3, 2018
9:00AM - 12:15PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219B - Solstice
Online
Sat Nov 10, 2018
9:00AM - 12:15PM
Lecture
Sat Nov 17, 2018
9:00AM - 12:15PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219B - Solstice
Online
Sat Nov 24, 2018
9:00AM - 12:15PM
Lecture
Sat Dec 1, 2018
9:00AM - 12:15PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219B - Solstice
Lecture
Sat Dec 8, 2018
9:00AM - 12:15PM
UCLA Extension Woodland Hills
UCLA Extension Woodland Hills 219B - Solstice
Available
-
Saturday 9:00AM - 12:15PM
Instructor: James Lott, PsyD, MBA
362709
Fee:
$1,038.00
43 days left. Enroll by Sep 29, 2018
See Details
Notes

Two online meetings to be arranged for November 10 & 24.

Students in this remote classroom connect to their instructor and peers through web-conferencing technology for live, synchronous learning.

Prerequisite: HLT POL X 440 Introduction to the U.S. Health Care System is strongly recommended.

This course is open to all students; certificate candidacy is not required to enroll.

Enrollment limited; early enrollment advised. Visitors not permitted. Enrollment deadline: October 6, 2018. No refund after October 13, 2018. Internet access required. Materials required.

Refund Deadline
No refunds after October 13, 2018
Course Requirements
Internet access required to retrieve course materials.
Book: Essentials Of Health Care Marketing by Eric N. Berkowitz
Book: Essentials of Strategic Planning in Healthcare by Jeffrey P. Harrison,
Schedule
Type
Date
Time
Location
Lecture
Sat Sep 29, 2018
9:00AM - 12:15PM
UCLA Extension DTLA
UCLA Extension DTLA 105
Lecture
Sat Oct 6, 2018
9:00AM - 12:15PM
UCLA Extension DTLA
UCLA Extension DTLA 105
Lecture
Sat Oct 13, 2018
9:00AM - 12:15PM
UCLA Extension DTLA
UCLA Extension DTLA 105
Lecture
Sat Oct 20, 2018
9:00AM - 12:15PM
UCLA Extension DTLA
UCLA Extension DTLA 105
Lecture
Sat Oct 27, 2018
9:00AM - 12:15PM
UCLA Extension DTLA
UCLA Extension DTLA 105
Lecture
Sat Nov 3, 2018
9:00AM - 12:15PM
UCLA Extension DTLA
UCLA Extension DTLA 105
Online
Sat Nov 10, 2018
9:00AM - 12:15PM
Lecture
Sat Nov 17, 2018
9:00AM - 12:15PM
UCLA Extension DTLA
UCLA Extension DTLA 105
Online
Sat Nov 24, 2018
9:00AM - 12:15PM
Lecture
Sat Dec 1, 2018
9:00AM - 12:15PM
UCLA Extension DTLA
UCLA Extension DTLA 105
Lecture
Sat Dec 8, 2018
9:00AM - 12:15PM
UCLA Extension DTLA
UCLA Extension DTLA 105
Available
-
Saturday 9:00AM - 12:15PM
Instructor: James Lott, PsyD, MBA
362710
Fee:
$1,038.00
43 days left. Enroll by Sep 29, 2018
See Details
Notes

Two online meetings to be arranged for November 10 & 24.

Students in this remote classroom connect to their instructor and peers through web-conferencing technology for live, synchronous learning. All courses are recorded for student convenience.

Prerequisite: HLT POL X 440 Introduction to the U.S. Health Care System is strongly recommended.

This course is open to all students; certificate candidacy is not required to enroll.

Enrollment limited; early enrollment advised. Visitors not permitted. Enrollment deadline: October 6, 2018. No refund after October 13, 2018. Internet access required. Materials required.

Refund Deadline
No refunds after October 13, 2018
Course Requirements
Internet access required to retrieve course materials.
Book: Essentials Of Health Care Marketing by Eric N. Berkowitz
Book: Essentials of Strategic Planning in Healthcare by Jeffrey P. Harrison,
Schedule
Type
Date
Time
Location
Lecture
Sat Sep 29, 2018
9:00AM - 12:15PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121A
Lecture
Sat Oct 6, 2018
9:00AM - 12:15PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121A
Lecture
Sat Oct 13, 2018
9:00AM - 12:15PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121A
Lecture
Sat Oct 20, 2018
9:00AM - 12:15PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121A
Lecture
Sat Oct 27, 2018
9:00AM - 12:15PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121A
Lecture
Sat Nov 3, 2018
9:00AM - 12:15PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121A
Online
Sat Nov 10, 2018
9:00AM - 12:15PM
Lecture
Sat Nov 17, 2018
9:00AM - 12:15PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121A
Online
Sat Nov 24, 2018
9:00AM - 12:15PM
Lecture
Sat Dec 1, 2018
9:00AM - 12:15PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121A
Lecture
Sat Dec 8, 2018
9:00AM - 12:15PM
UCLA Extension Gayley Center
UCLA Extension Gayley Center 121A

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