Lara Hoefs is an Audience Development Strategist and Cross-Platform Producer with over 15 years of experience building audiences around pop culture’s hottest media brands, films, gaming communities, documentaries and more.
Throughout her career, Hoefs has worked for every major studio and contributed to well over 100 entertainment & brand marketing campaigns. She’s been a producer of creative content, interactive media, social media and transmedia, and has provided strategic insights into the campaigns of many entertainment and brand properties. Hoefs spent five years as Brand Manager & Transmedia Producer of The Twilight Saga franchise. Her experience with the Twilight fandom was where her love affair with fandoms and audiences took root.
Today, Lara serves as Executive Producer of Virtual Reality at SunnyBoy Entertainment, a full service creative agency creating cross-platform experiences for audiences around the world.
Additionally, with an advanced degree in Media Psychology & Social Change, Lara melds her professional industry experience with that of an academic understanding of digital life to inform her insights into 21st century audience development and marketing strategies.
Lara is a member of the Producer’s Guild of America (New Media Council) and the Academy of Television Arts & Sciences (Interactive Media).