Program Details

Marketing Certificate

CF272W

Estimated Tuition Candidacy Fees Action
$4,350.00 $175.00
The Marketing Certificate is designed to prepare students with the skills necessary for success in the dynamic and competitive field of marketing. Seven required courses build strong foundation skills in core subject areas and develop analytical, critical, and creative thinking. Elective courses guide students into functional areas of marketing, allowing them to develop skills necessary to take on the many challenges present in this constantly evolving field.

This program is intended for individuals seeking a marketing career as well as business professionals who want to update their skills and keep abreast of emerging trends.

To learn more, click here.
Requirements:

Students may only enroll in the required capstone course, Strategic Marketing (X 460.35), after completion of all other required courses and at least one elective, or with evidence of two years of professional experience.

Courses

Legend:
  • SU=Summer
  • FA=Fall
  • WI=Winter
  • SP=Spring
Use the grid displayed below to check for typical availability.
Required  Units Typical Availability
MGMNT X 160 Marketing Principles and Practices 4.00 SU FA WI SP
MGMNT X 460 Ethics in Marketing and Advertising 2.00 SU FA WI SP
MGMNT X 460.41 The Power of Brand: Brand Management 4.00 SU FA WI SP
MGMNT X 460.52 Integrated Marketing Communications 4.00 SU FA WI SP
MGMNT X 461A Writing for Marketing and Advertising 2.00 SU FA WI SP
MGMNT X 466 Consumer Market Research 4.00 SU FA WI SP
MGMNT X 460.35 Strategic Marketing (Capstone Course) 4.00 SU FA WI SP
Electives (12.00 units from the following list) Units Typical Availability
COMCTN X 478.5 Crisis Management and Communications: Safeguarding Image and Viability 2.00 FA SP
MGMNT X 163 Advertising Principles and Practices 4.00 SU FA WI SP
MGMNT X 460.16 Principles of Professional Selling 4.00 SU WI
MGMNT X 460.394 New Media Marketing 4.00 SU WI
MGMNT X 460.398A Social Media Marketing 4.00 FA SP
MGMNT X 460.43 Extreme Marketing 4.00 FA SP
MGMNT X 460.483 Global Marketing and Strategy 4.00 FA SP
MGMNT X 460.484 Internship in Marketing and Advertising 5.00 SU FA WI SP
MGMNT X 460.494 New Business Development and Pitching the Perfect Presentation 4.00 SU WI
MGMNT X 460.86 Customer Relationship Management 4.00 SU WI
MGMNT X 463.01 Advertising in the Digital Age 4.00 SU FA WI SP
MGMNT X 462A Advanced Writing for Marketing: Professional Copywriting and Content Strategy 4.00 FA SP
MGMNT X 463.13 Media Sales in a "Cross-Platform World" 4.00 FA WI
MGMNT X 463.4 Media Planning and Analysis 4.00 SU WI SP
MGMNT X 463.6 Developing an Advertising Campaign 4.00 SU FA WI SP
MGMNT X 466.05 Digital Marketing Mastery 4.00 SU WI
MGMNT X 470.10 Web Analytics 4.00 FA SP
MGMNT X 471.10 Marketing with Google AdWords 4.00 SU WI
MGMNT X 476.99 Marketing Entertainment: Strategies for the Global Marketplace 4.00 FA SP
MGMNT X 480.5 Green Marketing Strategies 4.00 SU FA WI SP
MGMNT X 490.8 Cross-Cultural Communication and Management in a Global Workforce 4.00 SU WI
MGMNT X 497.27 Marketing, Advertising, and Sales Promotion for Entrepreneurial Businesses 4.00 SU FA WI SP

Electives

A minimum of 12 units from designated elective courses must also be completed. Enrollment in the elective course, Internship in Marketing and Advertising is also available to candidates who have completed at least five of the courses in the curriculum.

Estimated Cost

Candidacy Fee: $175.00

Estimated Program Tuition: $4,350.00

Estimated Program Textbook/Materials: $1,000.00

Estimated Total Cost: $5,525.00

Costs are approximate and subject to change without notice. Estimates are based on candidacy fee, course fees, and estimated textbook fees, but do not include online classes, the internship, or additional expenses such as parking.


International Students: Apply for Candidacy

Details

Contact: Eric Hubert, (310) 206-1654 or bamcertificate@uclaextension.edu

Open Enrollment or Apply for Admission?: Open
VA Approved?: Yes
Meets I-20/ F1 Visa requirements: Yes
   TOEFL/IELTS Score Required: 79 /6.5
   Estimated Duration (Full-Time pace): 3 quarters
   Valid quarter starts for full-time study _Summer _Fall _Winter _Spring
Estimated Duration (Half-Time pace): 8 quarters
Internships Available: Yes
All courses available in online format: Yes
Program ID: CF272

Additional Information

Please note: candidacy and application fees are not transferable or refundable.

Students in certificate programs may repeat once for credit only those courses in which they receive a grade of C-, D, F, NP, or U. A course in which a grade of C-, D or F has been earned may not be repeated for credit on a Passed/Not Passed basis. No more than a single instance of earned credit for any course will count toward minimum unit requirements for completing a certificate program, or for assessing continuing progress with respect to financial aid, or the status of international students on F1 visas.

All certificate programs at UCLA Extension require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation. If you would like to refine your English language proficiency prior to beginning one of our programs, we offer English as a Second Language programs and an array of classes in Communication and Learning Skills.

UCLA Extension may change the content and course requirements of a certificate program at any time. To prevent being impacted by possible changes in the course requirements, students are encouraged strongly to enroll in the certificate of their choice as early as possible following their selection of a program. Only those whose paid certificate application fees have been accepted are assured of completion of a certificate under its current requirements. Courses within the curriculum are expected to be completed by the end of normal candidacy which is cited above. Candidacies can be renewed under certain circumstances. Students with older records may be required to repeat material to ensure its relevance.

Students who complete their curriculum with an earned GPA of 3.5 or higher will have the notation "earned with distinction" posted to their transcript and printed on their certificates. For other information about candidacies and the service environment, see about certificate candidacy.

UCLA is accredited by the Western Association of Schools and Colleges (WASC). This program was developed and is administered in accordance with regulations of the Academic Senate of the University of California.

For the prospective international student seeking an F1 visa to enter the U.S., either the Test of English as a Foreign Language (TOEFL) exam administered by the Educational Testing Service (ETS), or the International English Language Testing System ’s (IELTS) exam will be required if English is not his or her first language. The minimum requirements can vary from program to program. See above for the minimum score required for admission to study in this program. Students with a score of 79 to 100 on TOEFL (or 6.5 to 7 on IELTS) will be required upon arrival to take a supplementary exam (the English as a Second Language Placement Exam , or ESLPE) administered at UCLA for assignment in one of two levels of supplementary English language courses. Students who score higher than 100 on the TOEFL, (or higher than 7 on IELTS), or who are native English speakers, are exempt from taking the ESLPE and from supplementary English language instruction.

International students on F1 visas are required by U.S. law to enroll full-time (12 units per quarter) in courses that lead to the award of their certificate. To both meet this requirement and to progress in a structured curriculum, international students may be required to supplement their term study list with elective courses, and ultimately to graduate with more than the minimum units or courses otherwise required. We recommend you contact the advisor listed above if you have any questions about the duration of study.

Certificate Advisor

Eric Hubert

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