Program Details

Marketing Certificate with concentration in Social Media and Web Analytics

CF583W

Estimated Tuition Candidacy Fees Action
$4,850.00 $175.00
As the majority of all new marketing positions require candidates to have familiarity with new media, social media and web analytics; it is very important - for both those currently working in the field as well as those just entering - to formally demonstrate education in this area. Because coursework in this field will be expected of all individuals with degrees in marketing in the immediate future, this program provides an excellent opportunity to proactively supplement your experience or expand your appeal and stature as you prepare for the marketplace.

This concentration will also allow students who have been awarded a marketing certificate within the past five years to return and take additional courses in order to receive this added knowledge and designation.
Requirements:

Students may only enroll in the required capstone course, Strategic Marketing (X 460.35), after completion of all other required courses and at least one elective, or with evidence of two years of professional experience.

Courses

Legend:
  • SU=Summer
  • FA=Fall
  • WI=Winter
  • SP=Spring
Use the grid displayed below to check for typical availability.

Electives

A minimum of 12 units from designated elective courses must also be completed.

Estimated Cost

Candidacy Fee: $175.00

Estimated Program Tuition: $4,850.00

Estimated Program Textbook/Materials: $1,000.00

Estimated Total Cost: $6,025.00


International Students: Apply for Candidacy

Details

Contact: Eric Hubert, (310) 206-1654 or bamcertificate@uclaextension.edu

Open Enrollment or Apply for Admission?: Open
VA Approved?: Yes
Meets I-20/ F1 Visa requirements: Yes
   TOEFL/IELTS Score Required: 79 /6.5
   Estimated Duration (Full-Time pace): 3 quarters
   Valid quarter starts for full-time study _Summer _Fall _Winter _Spring
Estimated Duration (Half-Time pace): 8 quarters
Internships Available: No
Program ID: cf583

Additional Information

Please note: candidacy and application fees are not transferable or refundable.

Students in certificate programs may repeat once for credit only those courses in which they receive a grade of C-, D, F, NP, or U. A course in which a grade of C-, D or F has been earned may not be repeated for credit on a Passed/Not Passed basis. No more than a single instance of earned credit for any course will count toward minimum unit requirements for completing a certificate program, or for assessing continuing progress with respect to financial aid, or the status of international students on F1 visas.

All certificate programs at UCLA Extension require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation. If you would like to refine your English language proficiency prior to beginning one of our programs, we offer English as a Second Language programs and an array of classes in Communication and Learning Skills.

UCLA Extension may change the content and course requirements of a certificate program at any time. To prevent being impacted by possible changes in the course requirements, students are encouraged strongly to enroll in the certificate of their choice as early as possible following their selection of a program. Only those whose paid certificate application fees have been accepted are assured of completion of a certificate under its current requirements. Courses within the curriculum are expected to be completed by the end of normal candidacy which is cited above. Candidacies can be renewed under certain circumstances. Students with older records may be required to repeat material to ensure its relevance.

Students who complete their curriculum with an earned GPA of 3.5 or higher will have the notation "earned with distinction" posted to their transcript and printed on their certificates. For other information about candidacies and the service environment, see about certificate candidacy.

UCLA is accredited by the Western Association of Schools and Colleges (WASC). This program was developed and is administered in accordance with regulations of the Academic Senate of the University of California.

For the prospective international student seeking an F1 visa to enter the U.S., either the Test of English as a Foreign Language (TOEFL) exam administered by the Educational Testing Service (ETS), or the International English Language Testing System ’s (IELTS) exam will be required if English is not his or her first language. The minimum requirements can vary from program to program. See above for the minimum score required for admission to study in this program. Students with a score of 79 to 100 on TOEFL (or 6.5 to 7 on IELTS) will be required upon arrival to take a supplementary exam (the English as a Second Language Placement Exam , or ESLPE) administered at UCLA for assignment in one of two levels of supplementary English language courses. Students who score higher than 100 on the TOEFL, (or higher than 7 on IELTS), or who are native English speakers, are exempt from taking the ESLPE and from supplementary English language instruction.

International students on F1 visas are required by U.S. law to enroll full-time (12 units per quarter) in courses that lead to the award of their certificate. To both meet this requirement and to progress in a structured curriculum, international students may be required to supplement their term study list with elective courses, and ultimately to graduate with more than the minimum units or courses otherwise required. We recommend you contact the advisor listed above if you have any questions about the duration of study.

Certificate Advisor

Eric Hubert

General Certificate Programs FAQ

More benefits to earning your certificate

Our certificate grads are eligible to join the UCLA Alumni Association. Alumni members may share their knowledge with Extension’s community of learners as:

  • TEDxUCLA Speakers
  • Instructors
  • Guest Lecturers

Join Today!